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How Do You Define a Good Logo Design?

 by: Ray Smith

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Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company.

Just think of some of the all time great logos, McDonalds , IBM, Nike the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn t that, what all of us are looking for?

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How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make the mistake of thinking that a complicated artistic design might work well for them, while the reverse is true, in most cases. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.

You also need to think of all the possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in the conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about the possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.

In the beginning of this article, I have mentioned, that your logo can successfully convey the character and nature of your business to its viewers. How do we do that? There are a host of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to give a clear brief of your company profile, the industry you are in and the nature of logo that you are looking for, to the designers. If you are not sure about the nature of logo that suits your company, let the logo design firm decide on that. There are many logo design companies who are experienced and they will be much better equipped to suggest you the correct type of logos. Any good logo design firm would conduct a market research about the different types of logos used in your industry by your competitors and their impact on the people. Based on that they will deliver you a set of logos from which you can choose any one and then they will customize !

that to your perfection.

If you have any corporate colors, as we have red for McDonalds , it will be wise to suggest the designers to use that color in your logo-any good designer would anyhow do that.

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One last word, as with any other industry, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. You might be the best in your industry but they know their job better than you, so if you want to get a good result, try to depend on your logo design company. I do understand that there are certain logo design companies that charge exorbitant rate to create a logo design but the industry is changing. These days there are companies that offer excellent logos for nominal charges (check out http://www.mycorporatelogo.com ). So before you decide to place your order for your logo design, check the portfolio of the company and then check the price tag. You can definitely find some professional logo designs at affordable rates.

About The Author Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. http://www.mycorporatelogo.com webmaster@mycorporatelogo.com

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hings You Should Try To Barter For Before Buying

 by: Larry Dotson

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

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5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

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6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

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About The Author Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

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What is it (I can’t wait for the suspense a moment longer)?

WRITE ARTICLES - for ezines (or online newsletters) and
article announcement lists.

WHY DO THAT? WHAT ARE THE BENEFITS TO ME (”WIIFM”)?

If it is well-written and most importantly, helpful and
informative, your article could become widely published =

* Extra exposure (sounds rude that!)

* You’ll “brand” yourself and your business. You then “make
a name” for yourself online; so that you become known
as an expert in your field.

* You’ll gain people’s trust, as you establish extra credibility
online, regarding your product or knowledge in your field.

* It’s free advertising at its very best (ie. most effective).
Writers don’t get paid. But on the other hand, they get
free advertising, which may be just as valuable…especially
as most writers live off tins of baked beans and carrots (no
wonder they are “arty-farty types!).
What’s the difference between a writer and a large pizza?

The pizza can feed a family of four!

After that little joke at the expence of my occupation
(get a “proper job”, Craig!), back to my point…

You are advertising your web site (in the form of your
resource box with your web site listed at the end of the
article); so that your www… could multiply all over the
internet, like a “marketing virus”, a “bubonic plague” (that’s
a metaphor, by the way!).

Now a little “info” on E-BOOKS…

When you have a number of useful articles
written and published, you could perhaps put them
all in the form of an electronic book and offer them for download
on your web site. We’ve done this with my various articles
(internet marketing, writing, self help and money) at:
http://www.bridgeniche.com/ebooks/Ebooks.htm

At the end of each article is a resource box with
a link back to your main product site… and hopefully
you’ll make some sales (especially if your site visitor
likes the style and content of your articles)!
(Incidentally, one of my main writing aims is to inform
in a “light breezy style”, ie. inform + entertain at the
same time!).

Finally, if you’re really adventurous and innovative,
you can even create an e-book and give it away for free.
Really good for promotion of your product or service.
Just place a link to your web site on each page of
your e-book. I’ve got the first three chapters of
my various books available as e-books at
http://www.bridgeniche.com/CLOCK/zaniestbooks.htm.

You are giving away free information (or entertainment)
of value (hopefully!).

No harm in all this, is there? Now do you see the benefits
of article writing? Enough questions, Craig (like the Spanish
Inquisition!).

Lastly (and most importantly), writing ezine articles HELPS
others out there in cyberspace. Though it takes quite a
bit of time and effort (even for us writers). Though you
don’t have to be a writer to write good articles. I believe,
virtually ANYONE can do it.

The results for your efforts don’t usually come overnight.
My advice is…Do a little writing and research on your
topic(s) every day…even if its only an hour.

Just do it regularly and re-write your article (many times).
Re-read it aloud, so that it flows nicely. With practice,
you’ll get better in your article writing and your confidence
will increase in “leaps and bounds”. Funny expression that,
like a “runny babbit” (that’s a simile, by the way)!

Tourist to street vendor…
“How do I get to Carnegie Hall?”

“Practice, Sir, practice!”
Back to my point after that little interjection (my “grasshopper
mind” at work - creative minds are rarely tidy,
as my dear exasperated mother, Hazel, often said to me) .

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Don’t frighten yourself by biased views. To assess if the piece of information holds some worth for you, you might skim it till the last word.

Then just be very patient and the results DO come.

As the saying goes…

When you come to the end of your rope, tie a knot
and hang on. Success comes to those who ride out the
“ups and downs, the highs and lows” of life
- the ones who stick with their dreams, never giving up.

To your internet marketing dreams in 2002

Craig Lock

P.S:

Hope this helps and best wishes in your newsletter article
writing and internet marketing strategy. Why not start
writing articles for the www?

The second half of the year could be a new beginning.

YOU CAN DO IT.

Craig Lock
http://www.craiglock.com

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“Do not go where the path may lead, go instead
where there is no path and leave a trail.”
- Ralph Waldo Emerson

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About the Author

Craig Lock has been marketing products online for five years.
Craig is a writer, who believes in encouraging and helping
others to strive for and accomplish their dreams. He truly
believes people can overcome obstacles, rise to any occasion,
and accomplish their entire dream with enough faith.
Creative Writing Course
http://www.nzenterprise.com/writer/creative.html

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Introducing Really Simple Syndication in ASP.NET

Really Simple Syndication (RSS) is an XML standard for declaring content entries for small content feeds. The RSS format has gained popularity over the years due to its simplicity. The XML file formatted according to the RSS specification is either found as a physical file or is obtained via a Web site that handles the request and sends the content over the Internet to the client. The RSS format is as given below

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The XML format for RSS declares that the XML must have a root element of , which identifies the document. This is shown in the following sample snippet. The element contains one element and then many elements that hold the element.

Most of the elements declared by the RSS specification are optional. However, some elements need to be declared to make the code functional.

The element should contain the following children:
Item (at least 1)
Title
Link
Description

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The tag should contain the following children:
Title
Link
Description

Each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. After you complete the creation and validation of your RSS text file, register it at the various aggregators. Now, any website can grab and display your feed regularly, driving traffic your way. Update your RSS file, and all the external sites that subscribe to your feed will be automatically updated.

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RSS can not only display your news on websites and headline viewers but also display data in products and services like PDAs, mobile phones, email ticklers, and voice updates. RSS also enables you to automate email newsletters easily. In addition, affiliate networks and partners of like-minded sites can access each other’s RSS feeds and automatically display the new stories from the other sites in the network, which as a whole drives more traffic. Plenty of RSS aggregators are available that automatically grab RSS files from the content providers and present the news in a many ways.

To access online version of the above article, go to http://www.dotnet-guide.com/rss.html

About the Author

Visit http://www.dotnet-guide.com for a complete introduction to .NET framework. Learn about ASP.NET, VB.NET, C# and other related technologies.

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Software Piracy - Global Increase

 by: Robert Palmer

Pirated software is on the increase and now accounts for over one third of the software installed on the world’s computers and it’s cost the software industry a staggering, $28bn ( 12bn) last year in lost revenues. That’s the startling claim of the UK based, Business Software Alliance. Their annual survey of global software piracy shows that some 36% of software applications were illegally installed and being used during 2003.

The study, conducted for the first time on behalf of the BSA by global technology research firm, International Data Corporation, incorporated major software market segments, including operating systems and consumer software and local market software. They discovered that while software costing $81bn ( 38bn) was installed onto computers around the world, only $51bn ( 23bn) was actually purchased and installed legally.

The USA and Canada who collectively are the most honest when it comes to purchasing software show a software piracy rate of 23% whilst the worst offenders are within the Eastern European countries, where piracy levels are an incredible 71%. It’s difficult to draw any comparisons from previous years data as this is the first year the study has been out-sourced to an independent company and takes in a wider spectrum of software than the previous studies conducted in-house by the BSA. As well as counting the number of illegally produced software programs installed on systems, the study also includes software for where an insufficient number of site licenses have been purchased.

Software piracy continues to be a major challenge for economies worldwide, said Robert Holleyman, president and CEO of BSA. From Algeria to New Zealand, Canada to China, piracy deprives local governments of tax revenue, costs jobs throughout the technology supply chain and cripples the local, in-country software industry.

Mr Holleyman went on to say, that the IDC study reflects a logical evolution in BSA s decade-long effort to measure piracy in the global economy. Its scope was expanded to account more accurately for trends such as the growth of local software markets worldwide and the acceleration of Internet piracy.

For its analysis, IDC drew upon its worldwide data for software and hardware shipments, conducted more than 5,600 interviews in 15 countries, and used its in-country analysts around the globe to evaluate local market conditions. IDC identified the piracy rate and dollar losses by utilizing proprietary IDC models for PC, software and license shipments by all industry vendors in 86 countries.

The study found that the size of a regional software market is the critical link between piracy rates and actual dollars lost. For instance, 91 percent of software installed in the Ukraine in 2003 was pirated, as compared to 30 percent in the U.K. But dollar losses in the U.K. ($1.6 bn) were about 17 times higher than those in the Ukraine ($92.1m). This difference is attributed to a much larger total PC software market in the U.K. than in the Ukraine.

A number of factors contribute to the regional differences in piracy, including local-market size, the availability of pirated software, the strength of copyright laws, and cultural differences regarding intellectual property rights, said John Gantz, Chief Research Officer at IDC. Unfortunately, we found that high market growth regions also tend to be high piracy regions, such as China, India and Russia. If the piracy rate in emerging markets where people are rapidly integrating computers into their lives and businesses does not drop, the worldwide piracy rate will continue to increase.

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The fight for strong intellectual property protection and respect for copyrighted works spans the globe, and there is much work to be done, Mr Holleyman said. BSA will continue to work with governments to enact policies to protect software intellectual property as well as implement programs to raise business and consumer awareness about the importance of copyright protection for creative works. Lowering the piracy rate will stimulate local economic activity, generate government revenue, create job growth and cultivate future innovation.

Countries with Highest Piracy Rate:

• Vietnam 92%
• China 92%
• Ukraine 91%
• Indonesia 88%
• Zimbabwe 87%
• Russia 87%
• Algeria 84%
• Nigeria 84%
• Pakistan 83%
• Paraguay 83%

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Countries with Lowest Piracy Rate

• United States 22%
• New Zealand 23%
• Denmark 26%
• Sweden 27%
• Austria 27%
• United Kingdom 29%
• Japan 29%
• Belgium 29%
• Germany 30%
• Switzerland 31%

Related links:

http://www.bsa.org/

http://www.idc.com/

About The Author Do you basically feel this piece of information could augment your awareness? It worked for some of the folks who were searching for email newsletters. For few it was unyielding in nature. You can assess this write-up if you are searching for the data on email newsletters. The crux of the matter is to reach at the last word to comprehend the information. Robert Palmer is CEO of deskNET Communications (http://www.desknet.co.uk) - providing webmasters and e-commerce with a more successful alternative to opt-in email marketing and email newsletters. bob@desknet.co.uk

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Get No-Cost Publicity With Audience Hot Buttons

 by: Kevin Nunley

Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump.

Media editors almost never give free publicity just because they want you to sell more products or services. Instead, they use your story when you offer one of the things their audience is interested in.

Here are three top hot buttons readers, listeners, and viewers respond to:

* Information that makes the audience feel important. This could be provocative inside info (like tips on getting listed on Yahoo) or points on why the reader belongs to a special group of above-average people who will be blessed with a special opportunity.

* Tips to help the audience make more money, save money, or save time. Time is money, especially these days when most of us have far too little time for ourselves. Any story that benefits the audiences’ pocketbook or their schedule will be of immediate interest to editors.

* A story that shows how to improve the reader’s health or relationships. These are top topics for all media. It is hard to find a newspaper, TV newscast, or magazine that isn’t filled with stories on how to feel better and how to get along with those close to us.

Think of ways your next press release, article, interview, or tip to the newsroom can contain one or more of these three elements. You will find editors and producers respond.

One of the things media love best are experts. Watch when a big story hits the news and where to they go, straight to local or industry experts who can give some perspective on the story.

People love experts. We want advice from experts, tell our friends about experts, and often prefer to buy from experts. Clearly, things are good if you can get a large following of people to value your advice and recommendations.

How can you become a recognized expert in your field? It may be easier than you think.

Experts usually have three things: (1) experience in their field, (2) some new or unusual info, and (3) some way to reach a lot of people with their tips and ideas.

You probably already posses several of these three. You can get new or unusual info by visiting your local college library, spending a few evenings searching online, or by carefully reading industry journals and newsletters that most others don’t have time to read.

Write up a list of ten tips, a series of short articles, or jot down a few items you could discuss in an interview. Then spread your information to as many people as you can.

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Start your own e-mail newsletter. Combine your tips with your bio and a press release. Send it to your local newspaper or a magazine in your industry. Send one of your articles to your industry’s leading trade journal or newsletter.

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Talk radio is constantly looking for guests. Present yourself as an expert on a timely topic who has helpful information for the audience.

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People who write books are also considered experts. Make your book at least 100 pages long. Self-publish a few copies at a print shop. Then send a copy to your local radio, TV, and newspapers.

About The Author Kevin Nunley helps promote businesses and individuals with ezine articles, ads, and press releases. See his affordable deals at http://DrNunley.com - Reach him at kevin@drnunley.com kevin@drnunley.com

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