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Why You’re Missing Out on Hundreds of Visitors If You Aren’t Doing This.

 by: Tinu AbayomiPaul

Your tip today starts with my own shocking secret - I used to *HATE* listening to audio online. I’d still rather pay to download a transcript. I’m just a print-oriented person.

But I m an oddball- that s why you need to remember this one very important fact:

Almost everyone in the online world would rather listen than read if they can.

(And people like me will buy your audio if you let them - I ve paid for free audio streamed seminars to be sent to me on a CD.)

I can t name one friend who doesn t own at least 25 CDs, but only five have more than 7 books. Yes, even if it’s the same material - when faced with clicking an audio link to listen, or reading, they d rather listen.

Not everyone is a great writer. But just about everyone can talk — or get someone else to talk for them. So here are three reasons why you need to figure out how to have an audio-enabled site today.

1- Visitors love audio. And your site is about the preferences of your visitors, not you, right?

Right?

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Whew! You scared me for a second there.

2 - Audio keeps people on your site longer.

In a recent conference call by the makers of Instant Audio, a discussion was sparked that detailed many of the reasons why visitors stay longer at your site - particularly on your sales pages - when they are also Audio-enabled.

3- I ve got one word for you. Podcasting.

If you run a business that has even the simplest web site, even if you don t have an audio-enabled computer, there s a way that you can widen your audience, perhaps up to one hundred visitors by this time tomorrow.

This is not an exaggeration.

Podcasting, in lay-persons terms, is simply a way to incorporate audio and other types of media into RSS Feeds.

Some podcasts are full-fledged amateur broadcasts, and others, like the one at my main site, are just quick daily tutorials, tips or greetings, that I like to call mini-casts.

(There s a free video that will teach you how to do a mini-cast at http://howtopodcast.blogspot.com and there are free how-tos all over the Net.)

Through the power of RSS, folks can then find out about your site in a variety of ways, not just as a one-time visitor, but as a subscriber to your feed, often on their daily trips to their personal pages at My Yahoo, CNet s Newsgator, or MyMSN.

Just like with regular RSS, every time you update this file with information, your subscribers get an automatic notification.

This is often more efficient in delivery than email marketing - and although ezines and other email communications have not gone the way of the dinosaur, not having an RSS Feed from your site is like being a television network station with only one or two shows. You can think of your average static twelve-page website or weekly newsletter as examples of these shows.

Once the program is over, they don t have a reason to be back. Many web surfers return to your site only because they are reminded.

With an audio-enabled feed, you are taking care of these issues in one shot.

Fine. Further brainstorming would be a fun to the connoisseur. You have to be consistent with this report to gain more.

• Update frequently (meaning at least daily) with news, tips or editorials that are relevant to your audience and they ll be back to listen to and/or read what you have to say.

• Search Engines love sites with feeds. It meets their needs of finding fresh, keyword specific information. If you re maintaining an updated feed and/or blog, you re giving the search engines more chances to find you and more reasons to list you. Combine your text posts with audio and you ve got a search engine magnet.

• With audio, even if your visitor surfs away from your site, your voice is still with them and they ll start tuning in to your station the way they would with traditional broadcasts.

If you put together a podcast feed, whether it s a quick tips daily show that lasts five minutes, or a weekly half-hour audio show coupled with shorter text-based updates, you re giving your site an air of distinction.

But don t listen to me.

Listen to USA Today, or the Washington Times. Both recently ran prominent stories on Podcasting and its growing popularity.

So how do you get yourself properly audio or podcast-enabled?

That s a little more complex - but starting out can be as easy as filling out a few forms and making a phone call. Now that you don t even need to have a microphone , money, or a bunch of fancy equipment, there s nothing stopping you from being able to compete with other sites that offer audio.

Copyright 2005 Tinu AbayomiPaul

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About The Author Tinu recently opened a completely free resource that gives more information for audio and podcast beginners. You can read the announcement at http://www.freetraffictip.com - or read her blog for more free daily traffic tips (in text *and* audio).

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Affiliate Program Mastery: Learn How To Build Internet Capital Goods for Free

 by: Isaiah Hull

As I mention in almost all of my articles, 97% of Internet marketers never make a cent online. I mention this simple fact because it has a lot of power–it has the power to completely discourage people who are not succeeding, and it also has the power to encourage those same people who are failing to learn, so that they can succeed.

In this article, I will teach you exactly what it means to build Internet capital goods–and how it relates to entering that top 3%. When you finish reading this, you will have complete faith that you can succeed and you will understand exactly what it will take to do so.

So what are capital goods? You know that regular businesses purchase capital goods to increase production. You know that industrial businesses operate some of these capital goods to produce goods that they can then resell for profit. You know that capital goods can be land. They can be factories. They can be machinery. They can be people. . .

So how does this relate to marketing your affiliate program? It’s quite simple–in order to succeed, you must build a large pile of Internet capital goods and then use them to pull in customers and retain them.

Most affiliates do not understand this concept. They start out with a boilerplate gateway webpage–that everyone else who sells the same product also uses–and then they use that page in conjunction with paid advertisement and hope for success. In almost every single case, they never make more than a couple sales, give up after 3 months at the absolute most, and then move on to the next opportunity.

If you do a simple analysis of successful affiliate program marketers (which, for practical reasons, will be easiest if you do it through websites), you will find that they either a) have purchased Internet capital goods and advertisement with a lot of money or b) have an enormous amount of Internet capital goods. (You can test this yourself by checking the top listings in search engines for any keyword combination).

What does this mean for you? It means that you either a) are already rich and can purchase that land, factory, machinery, and workers immediately (website, product rights, advertisement, etc) or b) you need to start building these Internet capital goods or you are definitely going to fail within 3 months.

So how do you know what is and isn’t an Internet capital good? An Internet capital good is an item that, once you build or purchase it, will constantly add or create value for your business. This includes links, content, dynamic scripts, free tools that your targeted audience can use, and mailing lists that you can consistently offer your products to.

If you are not making an effort to build these Internet capital goods, you are the Internet equivalent of real life business that purchases frozen pizzas from the supermarket next door, heats them up in a microwave, and then tries to sell them. On top of that, your store has no napkins or condiments or tables or chairs or pizza boxes. Everyone must sit on and eat off of the floor.

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You can assess the material in the best possible manner. The basic point is to reach at the concluding word to identify the facts.

Would you want to purchase pizza there? No, you would get it at the supermarket frozen at a cheaper price, or you would go next door, where they make it and then bake it in an oven, where you could sit down at a table in a chair.

Fine. As you’ve comprehended till this point, it means you are truly curious in ezine and . Get an extra mileage by flipping through the pages further.

Take the time to understand this point: If you want to succeed, you absolutely must either have money to buy your land, store, table, chairs, and oven–or you must build them yourself.

Fortunately for Internet marketers, you have a huge advantage over regular businesses–you can build all of these Internet capital goods; you do not need to pay for any of them.

You can build every Internet capital good I have mentioned above for no cost at all. And you will if you want to succeed on a limited budget. So setup your links. Make quotas; reach those quotas every week. Build content. Find legally reusable expert articles and add them to your website. Build pages that offer free tools to your customers. Use free advertising methods advertise this page as a useful stand-alone (which happens to be linked to your related website). Setup a free content ezine or marketing list that is related to your website. Register with free directories to get customers.

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All of these Internet capital goods will not only draw customers to your business through a multitude of sources, but they will also retain customers that come to your website through free or paid advertisement by giving them the option to get free information or use free products.

As every marketing study has indicated, multiple impressions of a product increase a person’s chance of buying it–and multiple contacts with a salesperson increases the conversion rate. By retaining customers you will both increase the impression of your product and expose them to your sale copy, which will dramatically increase your conversion rates.

If you get nothing else out of this article, please remember this fact: the only way to successfully build and expand an Internet business is by building Internet capital goods and staying around until you have enough to constantly draw and retain customers. If you do not have the money to purchase these capital goods, start building them today for free or you will probably be ready to give up in about 3 months.

Copyright 2004 Isaiah Hull

About The Author Isaiah Hull makes money online teaching other people to build successful Internet businesses: http://www.workathomerightnow.net/pluginprofitsite.html. Email him personally at mailto:Houolol@aol.com to receive free, personal, step-by-step instructions to build a home business online for an investment of $0 to $300 monthly.

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Why You re Not Blogging - And Why You Should Start Today

 by: Tinu AbayomiPaul

Those of you who aren’t ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.

Whatever your reason, you should get started now - or get back to blogging as the case may be. Here s some motivating enlightenment that you may find surprising.

Reason # 1 that you aren’t blogging - You don’t realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.

I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don’t explain the idea in detail.

We tend to tell you how great blogging is, but we don’t tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don’t tell you where to start. Let’s talk about some of the basic facts.

If you’ve ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.

All right. The endurance till this point means that you are too much meddlesome in church newsletters and . Get additional benefits by flipping through the pages further.

People buy from people they like. I don t remember who said it first, but I ve learned that it s the truth.

If your visitors don’t feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.

Ah. Do you think this report worked for you in developing your understanding of church newsletters? I wish it did.

Don’t be forgetful to read the pages on . They could be useful for you. Towards the final paragraph, don’t have a short memory to notice the contents on .

If you’d like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.

Presto. You re a blogger.

Okay. Your steadiness signifies that you are pretty much curious in church newsletters and . You could be regular in order to discover the class of this ballyhoo. So, go on reading.

If you’d like free one-way links back to your site that contain your lucrative keywords, blogging helps with that too.

Even if you’ve made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren’t banned by a search engine, blogging can help bring you back into top results. Because they have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous, they are an easy way to get into a search engine and stay in.

Reason #2 That you aren’t blogging - You think it’s hard and expensive.

Granted, especially if you’re busy, or have a medium sized to large business, it may be in your best interest to hire one of the few consultants that works on these types of issues.

But if you’re a small business owner or home business owner with an online element, you can get away with firing up a free blog and paying for an inexpensive custom template if you can’t install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you’ll have to do is log in and blog.

Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Reason #3 That you aren’t blogging - You don’t think of yourself as a writer.

Not only can you get away with a few paragraphs, you don’t have to write in professional-speak, or use industry jargon to blog. By nature, blogging is done in a casual, conversational tone.

And your blog posts don’t have to be long article-type entries like mine are. I’m used to writing articles, and I’m just naturally verbose. My audience is used to my mini-brain dumps, just as your blog readers will likely be happy with, or adapt to, whatever your style is. Your audience will be thrilled with a few paragraphs every day, as long as they re informative and consistent.

So take the plunge. Start blogging today. If you re already a blogger and didn t see the benefits the first time around, try making it a part of your routine - and have a little fun. Give it time to work for you.

You ll be glad you did.

Copyright 2005 Tinu AbayomiPaul

About The Author Tinu is a web site promotion specialist who writes about many different ways to get more visitors to your web site. If you want better search engine results, more visitors and return traffic she invites you to take a free eCourse on blogging at RescueYourBlog.com.

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newsletter article is right at your way. Make usage this excerpt to understand more profoundly and distinctly.

“The next information revolution is well under way…
It is not a revolution in technology, machinery, techniques,
software, or speed. It is a revolution in CONCEPTS.”
(Drucker, 1998)

“Corporate or organisational change”. Big words, but what
do they mean?

Within an organisation there is a culture, sometimes
good sometimes bad. Some of it is subtle, like how does
an organisation and the staff adopt and use technology?

This article concentrates on Technology Adoption and
Change.

This article is exceedingly good still some readers are uncertain about its advantages.

Those who were seeking for newsletter felt delighted. But some of them didn’t aide.

But, why to discontinue in midway? As a person you need to be enduring to read till the last word.

It strikes me, having worked with computers since the
early 80’s and used email since the mid 80’s that some
people have not reached the 20th century let alone the
21st century. I liken it to a car. Most people drive a car
and use all the gears; with technology most people seem
to use 1st and maybe 2nd gear but do not even know that
it has 1 maybe 3 more gears.

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Do explore our write-ups on too. We would forward you with resources at the finish of this write-up.

Technology seems to be a big mystery still to a lot of
people. Well what do we do?

Technology can make an organisation and staff so much
more productive; make internal and external
communications so much easier and efficient. Reporting
on events, finances are so much easier with the use of
technology. That is, save time and money.

Technology is providing a revolution in the workplace
and at home. The problem is that most humans have not
caught up with 10% of it yet.

I have some suggestions and plans about how we can make
organisation and staff much more in tune with the latest IT
(Information Technology)

Information Technology (IT) Plan
Each organisation really needs an IT plan. What technology
do you need, what training do you need, how will you
implement IT across the organisation? What do you need
and what can you afford, or can you not afford not to have
the time and money involved? If you are still doing things
manually and have a mountain of paperwork, will your
organisation be around in 2 years time? Should you buy
or lease some our all of your IT needs?

Staff Training and awareness
One critical thing I have found is that an organisation can
provide the latest technology but staff need training in how
to use it and on an ongoing basis. It is not good enough to
have one session on some new technology and then say
that is it!

There seems to be some fear of IT and some reluctance
to learn and adopt sometimes as well, this can be for an
individual or an organisation as a whole.

I believe one should use and reflect IT internally so that
externally you will be seen as a user of IT.

Computers and Networks
Are the computers you have adequate or should you look
at an ongoing replacement plan? Should the computers be
networked so you can rationalise resources like the Internet
and printers, scanners etc? Are there better ways of doing
what you are doing? Should you not review current policies
and procedures in the light of advancing IT and adopt new
methods for doing things? You could for instance abandon
a lot of face-to-face meetings, paperwork etc if you adopted
new technology like Web cams and an online briefcase!

Common software
Is the software you are using common across the
organisation and is it adequate for the tasks expected,
not an overkill or an underkill? Is the software legal and
what is the plan to keep up to date with software and
related issues?

Agreed process for communication and reporting of
information Does the organisation have an agreed internal
and external communications and reporting procedure?
And more importantly is it used every day by everybody?

Training should be given to all staff on an ongoing basis
as to the processes for communications and reporting.

Internet
The Internet is such a wonderful tool for research,
communication, software, updates, ebusiness, b2b, etc,
but how little it is understood and used!

The Internet should be your first choice, for communication,
to look up a phone number or to find software or information,
the cost and speed is usually much better than by any other
means.

Things that should be used on the Internet;
* Email
* Online Banking
* Organisation Website
* News Groups
* Briefcase
* Information
* Software
* Support
* Sales
* Virtual Office

Like today, I had a bid in on a LAN card, I have won the
bid, contacted the seller and expect it will be at my address
on my return from mycurrent business trip. All done online
and some 400 miles away from usual office. What would we
do without the Internet.

Email
Perhaps one of the most widely used part of the Internet
is Email. But it is one of the most abused.
I spend Monday mornings downloading the weekend’s
email; this is usually round 150 to 200 emails of which
95% is spam and or junk mail. Most un-solicited mail turns
me right off in a big hurry.

The other way email is abused is friends and associates
sending large attachments. When I would far prefer the
idea of sending me a link to the file and then I will decide
whether to download it or not.

Perhaps the last thing is all the viruses sent by email.
Personally I do not use or recommend Outlook Express
or MS Exchange as they constantly attacked with viruses.
I use Incredimail from www.incredimail.com as it is fun
and also recommend Foxmail, or Pegasus etc.

I do not recommend Outlook Express or MS email as
these are the ones attacked most often with viruses and
anyway the are dumb programs.

WWW: World Wide Web (or sometimes Wait)
Well this is the new toy on the block, but is only a real
small part of the Internet. There are other things like the
newsgroups at http://groups.google.com and like ftp, try ftp://ftp.paradise.net.nz/VideoClips/ has some great movie
clips, etc.

All right. Further brainstorming would be a treat to the specialist. Your thirst for knowledge would get quenched in subsequent paragraphs.

However the WWW is great for getting info, buying some
stuff and getting info out there! Just remember please
that it and email are only 10% of what the Internet
actually offers. But hey have fun out there!

Security: Viirus and Firewall as well as Encryption.
I use a free virus checker as I do not like Mcafee or Nortons
and of course you must have a firewall to stop attacks on
your computer and people looking at stuff or obtaining
stuff they should not have access to.

This does not stop everything so precautions are still needed.
I spent several hours today tracking down and eliminating
a Casino Worm, a program that was always trying to get
me to enter a Casino Online.

I think I probably got it from a friend and they are “a
bugger” to get rid of.

There is also a case for encrypting sensitive data and
using the Internet as a Virtual Office, if you have the right
systems and procedures in place and everybody has the
skills,software and willingness to use the Internet for
video conferencing, email, document sharing etc. It means
that meetings can be arranged globally and time is saved
to get the job done. This is at www.pgpi.org

Meeting people face to face is important; but so is saving
time and money.

Data Mining
This is the art of collecting information you already have
and now mostly on computer, to use in other ways. Perhaps
list of creditors and debtors as a target market for your
products and services.
Or perhaps information you have collected or developed
as a new and different product.

Most organisations have a mountain of information and
data, but do not use in different and innovate ways.

Information Gathering
Is similar to data mining, but is the idea of say, having a
free newsletter on your website, a means of gathering
nformation and potential customers.

E-Business
Nowadays you just need to be part of the IT revolution
whether your organisations is for profit or not.
A website is a real tool to get information out there. To talk
to potential and existing clients and to perhaps sell products
and services as well.

Knowledge Management
This is the idea that organisations and the staff of the
organisations gather a raft of information.
Not many organisations actually manage the process of
storing that information and protecting the organisations
from brain drain or loss.
A disaster plan would identify critical areas, of data
protection and backup and of human knowledge.
If your main IT person leaves or departs, particularly due
to some sudden event, have you captured that information?

Use of Templates for common repetitive tasks see a sample
at
http://eastcoast.hypermart.net utor

Human Element/Interaction
Do the people using the technology have a say and are
familiar and use the technology? Each staff member should
have a clear file with printouts of flowcharts and processes
for the use of IT. Each staff member should have a personal
development plan particularly in the use of IT, tailored for
their needs and the organisation needs.

Human fear of change, of going out of ones comfort zone,
of accepting life as a challenge and obstacles are things to
be overcome.

Some useful sites are:

http://eastcoast.hypermart.net utor
www.novelty-gift.com/courses.html
www.yahoo.com
messenger.yahoo.com
briefcase.yahoo.com
mail.yahoo.com
www.pwcglobal.com
http://www.software602.com/index.html
www.freewarehome.com
www.incredimail.com
www.nzenterprise.com

USE Information Technology with all the amazing powers
of the web , but strive to keep your life in BALANCE.
With the web and e-mail, we must always keep technology
in perspective - by using it for ‘ease of communication at
the click of a mouse’, to make our lives easier and market
products and services around the globe efficiently and
cheaply. MANAGE IT WELL, OR IT WILL MANAGE US in the
early days of this “New Age of Wisdom”!

About the Author

Bill Rosoman
For more information I can be contacted at:
Email leftfieldnz@yahoo.co.uk
www.nzenterprise.com
http://www.novelty-gift.com/
http://www.nzenterprise.com/

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In my opinion, Electronic Magazine (Ezine) advertising is the
greatest, untapped source of online advertising available today.

The reason: Ezine Advertising (EA) matches your product or idea
to people with similar interests.

Example: who better to sell your health product to than a large
group of people subscribed to a health newsletter? Or, you could

pitch a business opportunity to a group already subscribed to
another ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success,
you have to first determine which ezines or newsletters produce
results, and which ones to avoid.

After a year and a half of EA, I’ve created a formula that
produces
increasing profit because I ve learned how to avoid poor
performing
ezines and rip offs, while revealing the gems.

Strategy for Profit

Okay. Your steadiness supports the view that you are too much speculative in newsletter and . Your longing for info could get quenched in subsequent paragraphs.

I used to get ripped off about once for every 2 or 3 ezines I
advertised in. They either took my money without running my ad
(and ignored my subsequent emails), or my proven ads did too
poorly for the money I paid.

The reasons ranged from abandoned ezines with working payment
links, unethical newsletter owners, to a lot of ignorance and
impatience
on my part.

If you follow my proven strategy, you’ll discover the best
sources of ezines to advertise in - no matter who your target
group
is. And, you should see positive results every time.

This article outlines the steps to making your EA a successful
return on investment (ROI).

Writing Your Ad

I won’t go into details about ad writing, but if your ad is
poorly written or untested, you should start with the cheapest
ezines first. If you re really unsure of your writing abilities,
I further suggest hiring a professional to write your ad for you.

Because you can run your ad as many times as you want, your
investment in a professional will more than pay for itself in the
end.

Target your advertising

If you leap into EA without first researching your target group,
you’ll end up wasting a lot of time and money. Plus, you probably
miss some of the best ezines available.

To determine who your prospect is, take the time to list the
possible keywords that directly relate to your product and do
keyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search would
include: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble upon
the offer to use Co-op (bulk) advertising as the means for your
EA.

To be blunt, you should never pay to use Co-ops for your EA
because they are too difficult to track and usually contain
untargeted ezines. Worse still, you d find that most never
run your ad.

Subscribe

Now that you ve found your ezine target group, you ll want to
know whether the ezines you found are a good option (i.e.
profitable) for your EA.

I ve found the best strategy for making this determination
is to subscribe to the targeted ezines.

To keep the subscriptions readily available for further research,
I recommend creating a separate folder to store your subscription
data.

And because you ll need to subscribe to quite a few ezines, I
also suggest creating separate email accounts dedicated to your
ezine subscriptions.

Double Opt-In Subscriptions

In the process of subscribing, you ll quickly determine possible
ezines to avoid. When you subscribe and get a notice that you
must confirm your subscription, the ezine is referred to as
double opt-in .

Double opt-in ezines indicates a better quality of subscribers
with a lower risk of bulk email addresses. For you and me, this
means better ad responses (yeah!).

Solo Ads

Within the first week of your new ezine subscription, you should
see solo ads from other advertisers. If not, the ezine may be too
new, or worse, no one is advertising because of poor results.
Worse yet, the ezine took the advertiser s money and failed to
run the ad.

On the other hand, if you see two or more solo ads a day, their
list is probably burned out due to over advertising. You’re looking
for no more than one ad a day, or a minimum of one ad a week.
Keep watching!

Subject Line

Does the ezine put the advertiser s subject line in the subject
of the email or do they just say something like “Solo ad from xyz
ezine”?

Your subject line is the most important part of your ad and
definitely should be in the subject of the email.No subject line
equals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good sign
that the subscribers are responsive. To further test
responsiveness, I recommend looking through the ezine s online
archives (if available).

Archives are previous email publications that the publisher has
posted to their website for visitors to view. The archive search is
not only quick and easy, but archives can also provide an extra
trickle of visitors when your ad gets archived.

Testimonial Page

After passing the above steps, see if your prospective ezine has
a testimonial page. If the ezine has gotten this far, chances are
it will.

Waiting Period

Another indicator of responsive subscribers is the waiting period
to run an ad in the chosen ezine. If the waiting period is a
month or more, this indicates a very popular ezine with responsive
readers. You’ve uncovered a real gem!

Web Forms

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It gave happiness to those who were on the lookout of newsletter. But few of them didn’t aide.

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I’ve found that the better ezines have web forms that get your ad
to the publisher s inbox and usually send auto confirmation of
receipt. If there is no web form, try emailing the publisher a
question first, like when the next ad run date is.

No response may indicate a poor choice in the ezine, or your
email was filtered or blocked as spam. Wait at least 2 days and
try emailing again using a different email account.

If your emails still don’t get through, neither will your ad.
(Ironically, your payment always go through). Trust me, if
they fail to communicate, save your money and time and move
on.

Free Classifieds

If the ezine offers free classifieds, this is another good place
to run your ad. Since classifieds usually don t produce
responses, any activity from your ad here would further
indicate an active readership.

Ad Tracking

O.K. Further insight to the piece of the article would be a treat to the reader. If you continue reading, we guarantee that your curiosity in this would intensify.

Never advertise without using an ad tracker. You can purchase
one or better, use one of the many available online for free. Ad
trackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitors
you had, where they came from, and some list the number of sales
per visitor.

This tracking information is crucial to the direction of your ad
campaign because you ll learn of the need to change your ad
and/or the sales page. More importantly, you ll know for certain
whether the ezine produced enough visitors for the advertising
price you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and run
the ad again in the same ezine. I ve found you’ll probably get as
good if not better results the second time around.

I would advise against running the ad a third time in a row
because most of your prospects will be found in the first two runs.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid,
performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed before
running your ad in the same publication. Keep building your base
and watch your profits grow!

About the Author

Greg Root has been using ezine advertising almost exclusively since 2003 and owns and

maintains ‘The Ezine Ad Tester ‘ at http://www.maxprofitpro.com/. See the results of his

ezine advertising campaigns to find the best ezine marketing resources on the internet.

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