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Don t be a Victim of Online Auction Fraud

 by: Stephen Bucaro

The Internet Fraud Complaint Center (IFCC) reported that last year 7.7 million dollars was lost through online auction scams. The actual losses are much greater. Most auction scams are not reported because they involve only small amounts of money.

Most auction Web sites are aggressive at fighting fraud. eBay has a fraud investigation unit that has helped them hold down fraud to only .01% of its transactions. If you paid for an item and never received it, or if you received the item but it was less than what was described, eBay’s Fraud Protection Program will reimburse you up to $200, minus a $25 processing charge. In order to qualify for Fraud Protection coverage, you must submit an Online Fraud Complaint with eBay after 30 days and before 60 days from the time the auction ended.

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After making a purchase, buyers can leave feedback about their experience with the seller. Before you bid on an item, check the seller’s feedback profile by clicking on the number next to the their User ID. There is also a feedback forum and discussion board.

Below are a few actions that you should take to protect yourself from Internet auction fraud.

• For a high cost item use an escrow service.
• Avoid sellers who request payment by electronic transfer.
• Never provide your Social Security Number or Drivers License Number.
• Verify the delivery data and the sellers return policy.
• Review the online feedback on a seller.
• If the seller is a business, check with the Better Business Bureau www.bbb.org.
• Prefer sellers who accept credit card payments. When you use a credit card to pay for a purchase, federal law limits your liability for an unauthorized charge to $50. You can also request your credit card issuer to make a charge-back.

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• Be cautious about buying from a seller in another country. If you buy from a seller in another country, understand the difference in laws governing auctions between that country and the US.

If you become a victim of Internet auction fraud, you can submit a complaint report with an online form at the IFCC Web site www.ifccfbi.gov. The IFCC will review your complaint and refer it to the proper law enforcement agency.

Internet Auction fraud is a large and growing problem. Take the measures outlined above to prevent yourself from becoming a victim.

Copyright(C)2004 Bucaro TecHelp.

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Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.

About The Author Stephen Bucaro To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp

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1. Use your autoresponders to conduct simple polls.

Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.

You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue.

Using polls in this way will help you to increase your readership as your readers will be interested in seeing the results of the polls you’ve run.

2. Use your autoresponder to deliver an email course that shares with your visitors the benefits of owning your product.

To create your course, you could use your articles as the main content of your course or you could use them as a guide to making your course.

You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.

3. Make a multipart report available by autoresponder that delivers extracts of your informational product.

Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.

To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.

4. Use your autoresponders to deliver training courses.

For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.

Your course would not only encourage more people to join your affiliate program but would also increase your profit by elevating the number of your affiliates that effectively promote your products to their visitors or subscribers.

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5. Use your autoresponders to publish an ezine.

Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.

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Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.

6. Use your autoresponders to deliver a “rate card” for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase the sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you’ve written a new article or articles for publication.

Your list will increase the number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

For instance you could create a list that announces when your article directory is updated with new articles.

You could list the titles of the articles submitted to your site along with the URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an “evergreen” newsletter.

“Evergreen” newsletters have all their issues already completed. Each new subscriber gets the same first issue, second issue, third issue, etc.,

Publishing an “evergreen” newsletter is a good choice for people that don’t have the time to publish an ezine on a regular basis, but that would still like to reap some of the benefits of publishing an ezine.

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Publishing your “evergreen” newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

Keep in mind that your “evergreen” newsletter should not be on a topic where the information you provide your readers could become outdated. Choose a subject where the information you provide your subscribers will continue to be relevant for a long period of time.

About the Author

Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up Autoresponders! All in one list builder, follow-up manager, and ezine publishing tool. Pick up your no cost 30 day trial today at: http://www.scstats.com/r.cfm?i=5343

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15 Website Elements That Attract Visitors

 by: Catherine Franz

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Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the “must” haves, to “nice to haves.”

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1. State the website’s purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know “what s in it for me to stay here.” If you don’t provide this, they are gone. 90% of the sites on the Net don’t do this.

2. Give visitors the ability to search for exactly what they are looking for, if they have something exact in mind. A “site search feature” satisfies this best. Allow the search feature to be prominently displayed and not hidden away somewhere. It is best place in the navigational system so that it shows up on every page. Sales letter only websites are an exception to this rule. Return visitors and visitors that have something specifically in mind, want the option and ability to find what they want fast. So give it to them.

3. Photos allow connection. Especially to people who process visually. Clip art gets them to pay attention, however, it doesn’t create much of a connection. Personal photos connect within reason. Keep them less than three to a page. One photo always needs to be in the top portion of the screen on the first page. It doesn’t need to be large, but attractive.

4. Ways to capture visitors information wherever possible.

5. Place items on the site that keep them lingering. Audio and video are one of these, yet there are other less time consuming and inexpensive ways to keep them entertained.

6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors yet on focus.

7. Interactive elements. For example: response forms, quizzes

8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it s a hiccup. All auto responders must be well written and positive. If someone purchased something, they need the energy of “thank you.”

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with the 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn’t do more than provide perceptive value. Once purchased and the vastness is only fluff, then your credibility is shot. Complimentary e-books meet the same requirements.

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14. Give them other ways to receive more on…you if you are the focus…or the information if that is the focus.

15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.

About The Author Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com catherine@abundancecenter.com

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Every business person knows the importance of having a great website. Customers need information about products and services instantly, and if the company website they are looking at is confusing, difficult to navigate, or just plain unattractive, chances are they will just move on and choose another company instead. In a world where more and more business is done on the internet, online presentation has never been more important. More information is available at this site.

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Wow, life just keeps getting busier and busier at this time of year, have you noticed? Kids are back in school, the lazy days of the summer holidays are over and everybody`s starting to think about Christmas. The shops are full of Christmas stuff, ads on tv are showing pressies for the kids, even the World Wide Web is overflowing with Christmas.

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Do you realise there`s only about 14 weeks between mid-September and mid-December? When you think of it that way, it`s understandable that everybody`s really starting to promote their stuff hard. Especially on the web, because things tend to happen so fast online compared to in real life.

If you don`t get going there in time, you risk missing out. So whatever it is you`re marketing: Go for gold, pull out all the stops, get the best copy you possibly can, and promote, promote, promote!

We all want to make sales at this time of year, so that we`ve got money in our own pockets for Christmas. So how do you go about getting as many sales as possible?

First of all, take a good, long hard look at yourself. What IS it that makes you want to buy something? What makes you say “I`ve just got to have that!” Why do you want it? Is it the price? Is it because it`s simple and easy to use? Does it solve a problem for you? Maybe it`s just because it`s outright fun?

Guess what you`ve just done? You`ve looked at yourself as your own prospective customer! You KNOW what draws you, and you KNOW you can`t possibly be the only person on earth that get`s drawn by those things, so you now KNOW what buyers want.

There are a few proven methods to getting your customers to buy more from you once they`ve made that first purchase, such as offering a freebie with it. Giving them that little bit more than what they bought can really work wonders. Of course, something worthwhile, and preferrably related to what they ordered from you usually works best.

After-sales follow-up is also extremely important. Write them an email asking if they`re happy with their purchase, or ask if there`s anything they need explaining about the product etc. Make sure you`re available to answer any questions they might have about the products they`ve bought.

If you sell actual hands-on products that you have to send through the post, then drop a business card with all your contact info into the parcel. Or add a little extra something to the package, trust me, they`ll remember you. How do I know this?

At times, I buy small wholesale lots on Ebay. One of my favourite items to buy happens to be belly bars (they`re actually good sellers for me). So anyway, I`ve been happy with most of my purchases, but this one time I`d bought some belly bars and waited for them to come to my door. Impatiently, as always..

When they arrived, I opened up the package, and inside was a small polythene bag, with 3 small candies in it and a “Thanks for your purchase” note. Just a tiny gesture, but guess what? It made me remember the seller, and I`ve bought from her time and time again.

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But, why to stop in midway? Nerve yourself to finish and assimilate the contents of this report.

I read somewhere that if you under-promise, and over-deliver, then you`re onto a winner. I think whoever wrote that may just have been knowing what they were talking about.

So get going. Christmas is close, and time is running out. If you`re useless at ad copy, then PAY someone to write your ads for you. It IS worth it, and there are a lot of extremely reasonably priced copywriters out there. My personal favourite is http://www.strategyadservice.com

Give your website a holiday feel, full of red and green, just don`t overdo it. Make people feel comfortable, give them a reason to trust you, and you WILL make those Christmas sales!

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About the Author

Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people “make a go of it” online, by sharing her own experiences with as many people as possible. She now publishes “Not Just Another Ezine” a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.

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Is there something so exclusive regarding newsletter? Would you like to share our philosophy?

We clearly wish you to comprehend it. This report has been a contentment for all the folks till now. We believe it is the same for you.

Copyright 2005 Arun Pal Singh

“There is difference between knowing the path and walking the path”
- Morpheus, Matrix Revolutions.

Can you make money on the net?

Okey-doke. Be certain that your efficient insight would go beyond this point. You have to be consistent with this piece of article to discover more.

What kind of question is that?

Of course you know that it can be made. That is why you are reading an article on internet marketing

It is good to know. Knowledge is an essential item that we should possess.

My next question is to a particular segment.

Why are you not in business then?

Many a people know that money can be made on the internet. A lot of them also know that potential is huge.

But why then they do not start their own business and earn money.

They just know. They do not endeavor.

Just knowing is not enough. One must realize what he knows. Only then he can be convinced about the actual path and destination. So many people start their business on the net. They know they can earn money and lot of that. But they stop midway before they can earn a single dime.

Why?

There is a difference between knowing and walking the path.

Do you really feel this article might augment your awareness?

It assisted particular folks who were searching for newsletter. Some of the readers didn’t find it worthwhile.

You can review the article in the best possible method. One has to be placid while reading because the concluding word might make a difference.

They just know. Their knowledge is based on perception. Their knowledge is not based upon realization. They become shaky, loose confidence and stop before they put their first step in.

Oh yes! Stop being kiddish, comprehend it diligently to get exemplary article which can augment your intellectual capabilities. If you continue to read further, we guarantee that your curiosity in this would be reinforced.

Knowledge based upon perception from surrounding can be easily clouded. Doubts are raised quickly. Fear rises inside, What if they are wrong!’

Stirred persons do not go far.

The case is different when you realize the truth.

Okay! How do we realize what we know?

We walk the path. There is no other way. And we walk the path till the end. When we see the truth the doubts vanish.Then we have a knowledge that is based upon conviction and not just perception.

Thousand people can come and tell you ‘Yes there is lot of money’ and you form an opinion.

Another would come and say it is not true and your mind will raise the alarm.

Because you still doubt what you know.

You have not faced the truth. You have just heard the truth.

You need to walk the path to face the truth.

Then you will be unshakable.

Till then you may read thousand of articles, subscribe to hundreds of newsletter or read a lot of books and each would tell you what I am going to write below

You Can Earn A Lot Of Money On The Net.

That is a very pleasing statement. That is a soothing and exciting statement.
But you will realize this only when you take an action. Before that this knowledge is just hearsay.

As you start you learn to walk further. Use your knowledge to guide you in the initial part. Don t let fear cloud your judgment. Know a people like you who have walked before. That would keep your mind unclouded and head steady.

Soon you will see and realize the truth.

About the Author

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject subscribe .

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You Wasting Your Time With Free Ezine Ads?

 by: Michael Hopkins

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).

This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it’s easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day — as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@…..).

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STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called ‘free_ezine_ads’.

STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address ‘my_ezines@….’ to the folder called ‘free_ezine_ads’.

STEP 4. Prepare the free ad you want to place in the ezines and keep a copy of it handy in a text file.

Different ezines have different rules about the size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider the mood and tone of each ezine, and create different versions of your ad for each one.

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STEP 5. Submit your ad to each ezine editor. Be sure to double-check that you’ve complied fully with their submission guidelines.

STEP 6. For those ezines which give you a one-off ad, it’s time to re-assess their value to you. If you don’t find the content useful or interesting, you should unsubscribe rather than let it clog up your ‘free_ezine_ads’ folder.

Remember, though, if the ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if it’s worth paying a few dollars to place your ad again (or, if you’re sneaky, you could try re-subscribing at a later date and doing it again, making some changes to disguise your wicked deception:-)

STEP 7. For those ezines that allow free ads on a regular basis, make a list of all the submission deadlines and make it part of your regular marketing routine to check that list and see if you’re due to place an ad.

Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases you’ll appear in the middle of 20 other ads, so it may not bring in much of a response rate.

Likewise, the response rate from each ezine is likely to drop off over time — especially if you don’t vary your ads.

Decide for yourself whether it’s worth your while continuing and be sure to try out different ads to see which ones work best with that readership.

Well. Be certain that your lookout would go further this point. Go on reading, there are more minutiae to follow.

And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising.

About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: http://www.bizzydays.com Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm contact@bizzydays.com

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Do you ever ask yourself if Affiliate Marketing is really what it’s cracked up to be? Can many of you, of us, make serious money selling other peoples’ products? Or is it only a few big guns that have the right to succeed!

At the beginning I was very skeptical, but as time passed and progress was made, it became less of a frustration. Now, I am an absolute believer. If ever I had doubts, they are long ago behind me.

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Why is that? What made the difference in my results?

There are, of course, several factors that determine the success or failure of your endeavour. But there is one key element that ranks above all others.

And that, in my humble view, is CONTENT on your web site. Good useful and informative content is why people come to visit you. If you don’t have enough of it, and if it isn’t relevant content, then we all do the same thing…click away, go elsewhere.

No content, no repeat visitors, no repeaters no sales and you lose.

Ask yourself this…

What is your site trying to say?

Do you have enough information to offer, to keep people interested, to stick around, and especially to come back for more.

For example, Best Affiliate Products is all about helping you to become a successful Affiliate Marketer, and guide you towards Niche Markets.

Well. Be dead sure that your probe would go ahead of this point. Continue reading, there are extra details to follow.

So I keep adding relevant information. Relevant means info relating only to Affiliate and Niche Marketing. Nothing else. I am not trying to sell used cars, or give away free vacations, or offer travel plans, or offer advice on care of your favorite pet. You must stay away from the temptation to get sidetracked and have articles, or banners trying to promote products that have nothing to do with your site’s main purpose.

Also of critical importance is the links that you have coming in from other sites, or outgoing links from articles on your site. In the Related Links category on BAP, you will find only links to truly related web sites.

When a webmaster offers to link up with me, the first thing I verify is whether their links are relevant. In many cases, they allow any kind of business to connect up with them. When I see this, I run away real fast, and refuse the offer.

If you find I have used the word RELEVANT very often, then believe the importance of focusing on your Niche. Your search placement will improve in time, as you add content that is wanted by your readers.

Best Affiliate Products, as a niche keyword phrase is not very large. Replace Products with Programs, and the competition is fierce, with up to 230,000 web pages found. But my niche keyword has a reasonable size, under 600 in fact. As a result of this, and the fact that useful content pages keep getting added, has resulted in excellent Search results on Google,Yahoo and MSN.

I am proud to say that for the search term “best affiliate products” for Best Affiliate Products home page is currently ranked as # 1 on Google, Yahoo and MSN

The reason: good content!

I also have other pages in the top 10 and top 30. If your search results come in higher than 30, then the chances of getting noticed are very slim.

Is that enough proof to convince you that content is not just important, but crucial to your success.

Which brings us to the next point regarding the ideal Niche size of a successful site. Size, in this case, means the number of web site pages you find when you do a search on Google. In my opinion and that of many experts, an ideal size niche should be from 500 to 10,000 search results. These smaller sized niches offer good potential income, and you could do well with a site competing in this size niche.

However, having more than one Niche Market assures you flexibility and protection against one site losing steam, and also offers income growth potential that is unequalled in the online business world.

Before I get carried away on this topic, I better leave it to a future article.

Fred Farah
copyright 2005

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SSI: Why and How to Use Server Side Includes

 by: David Leonhardt

If you are a webmaster or a website owner and have not yet used server side includes (SSI), I am about to make your life soooo much easier. SSI can save you a lot of time updating your site. Set them up right at the beginning and you will be forever grateful that somebody thought up SSI.

In this article we will look at what SSI is, why it makes life so easy, and exactly how to set up SSI on your website…and then I’ll share two little bonus tricks I’ve discovered.

What is SSI?

SSI actually covers a number of features to improve your website. I am going to speak here of just one critical improvement, referred to as an “include” file.

Essentially, an “include” file is a separate file that your web page can include as if it was part of the page file. Let’s take a real-life example. My site at http://www.vitamin-supplements-store.net uses SSI in a number of places.

If you are used to using FrontPage or have recently learned HTML, you probably assume that every web page is a single html file. The example above is actually five files. There is the main HTML file for the page. There is a style sheet (CSS) and there are three SSI “include” files — one for the left navigation menu and two for the two navigation menus across the bottom. I could have, perhaps even should have, used more “include” files, but you can be the judge when you’ve finished reading this article.

Why use SSI?

SSI makes it easy to bring changes to your website. There are some changes you will need to make to every page or to every page in a specific section. Your website might start out with just 10 pages, and you might figure that it is no big deal to cut-and-paste a change to the navigation menu 10 times.

But each time you add a page, you have to update that menu. And with each new page added, you have to paste one more time. When you reach 50 pages (Never thought your website would grow that big? You’re not alone.) it becomes very tedious to update.

For instance, when I wanted to add the website monitoring logo and the link to the navigation menu at http://www.thehappyguy.com, I had to change just one file, and — presto! — the change appeared on every page of the site bearing that navigation menu. It was so very much easier than past updates before I began using SSI.

There are two other benefits to SSI “include” files. Because a single line of code replaces what might have been several dozen in each HTML file, your files are much smaller, taking less space on your server. And, because the “include” file has already been loaded with the first page a visitor sees, the next page is much quicker for visitors to load.

How to set up SSI?

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You need three things to set up SSI.

1. Configure your server for SSI
2. Set up your “include” file
3. Call up your “include” file into your web page HTML file

First, you need your server configured for SSI. Ask your web host if this has already been done. Also ask if it has been set up to parse .html extensions to read SSI.

If your server has been set up for SSI, you are one step closer. If it has also been set up to parse .html extensions to read SSI, you are two steps closer.

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Not all hosts support SSI, but most do. If yours does, but it has not been set up for your account, look for the .htaccess file in your root directory (where your index.html or home page file is stored). In my experience, this is not usually viewable using an FTP process; you have to find it through your control panel.

The .htaccess file is a text file. If you do not already have an .htaccess file on your server, you can create one in NotePad or even in Word (just save it with a .txt extension), but whatever you do, make sure not to write over a .htaccess file already on your server. If it is already there, just add the following lines to the file, being careful not to erase anything that is already there:

AddType text/html .shtml

AddHandler server-parsed .shtml

Options Indexes FollowSymLinks Includes

So far, so good. But this will recognize only .shtml files for includes, and you probably don’t want to change the .html extensions to .shtml on all your pages, if for no other reason because it will mess up all your inbound links to those pages.

So add this line. In theory, it should be the second line, but careless me has gotten it to work at the end, too:

AddHandler server-parsed .html

Save the edited .htaccess file to the root directory of your server.

As an aside, there are several ways to configure your server for SSI. This one has worked for me across several hosts.

So much for the techie stuff, now you need the second element: the “include” file itself. Suppose your “include” file is the navigation menu. You don’t need “head” and “title” and “body” tags. Just type in your text and code just the way it would appear in your webpage. It’s that simple. Save it as an HTML file, and load it to your route directory or to its own directory.

All you need now, is to call up your navigation menu in each file you want it to appear in. To do this, a simple line suffices where a whole column of code and text once stood.

Here is the line to place in your code:

This assumes that nav1.html is the name of the “include” file and that it is in the same directory as the page it is being inserted into. If you place the file into a directory called “nav”, you would have to include code like this in your web page file:

That’s all you really need to know. But here are a couple bonus tricks that will make SSI “includes” work even better for you.

Bonus Tip #1

You don’t need to stuff everything into a single SSI file. What if some elements you want on some pages and others not? Let me offer two examples of situations that call for splitting the SSI “include” file in two.

The first is on my vitamin site. Return to http://www.vitamin-supplements-store.net and look at the links across the bottom. The first row is typical website stuff: contact, privacy, etc., which one wants access to from every page of the site. The second is the links directory, which a webmaster does not typically want linked from every page. For example, see the bottom of my humor article at http://www.vitamin-supplements-store.net/articles/eggs.html. The row of links directory is not there.

The second example is this article on search engine tips: http://www.thehappyguy.com/SEO-tips.html. Notice again that there are two different navigation consoles. The first is generic to the site, the second is specific to that section of the site. So a second SSI “include” file, using just one additional line of code, can provide interlinking for the section, without affecting other sections of the website. This is very handy for large sites.

Bonus Tip #2

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You can also use an SSI “include” file to hide some of your source code. I will show you a ridiculously simple way to do this.

There are at least two legitimate reasons why somebody might want to hide parts of their code. The most obvious would be if you are running a proprietary script. The second is if you are running a script that displays content, but shows up as a script in the source code. This was my challenge.

At the bottom of the navigation menu at http://www.thehappyguy.com/self-actualization-articles.html, there is a “Happiness Quote of the Day”. In fact, it is a random quote that reloads when the page reloads. I had included the random-text script in the SSI “include” file, but the search engines were seeing the script in the source code, not the text that human visitors were seeing. So I placed the script in its own “include” file, which I inserted like this into the main “include” file:

Now the search engines see the same things as humans see. Why would I care? Search engines visit more frequently pages that change more frequently. That does not mean the site will rank higher, unless frequent change is part of the search engine’s ranking algorithm, but it does mean that other changes will be indexed faster.

To sum up, SSI “includes” can save you time and headaches when changes need to be made to your site, plus they reduce the file size and increase the loading time of your pages. Once you’ve set up the server to read SSI, all you need to do is create an “include” file and call it up in your web page using one line of code.

I can hardly believe I wasted so much time cutting and pasting before I learned about SSI. You won’t believe it either!

About The Author David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at: mailto:info@thehappyguy.com For a copy of Don’t Get Banned By The Search Engines: http://www.thehappyguy.com/SEO.html For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html . To promote your website with an ezine: http://www.thehappyguy.com/ezines.html Info@thehappyguy.com

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If I can do it, I know you can.

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Wishing You Success

About the Author

John Colanzi publishes the “Street Smart Marketing” newsletter.
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