ezinepublication

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So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their
operation.

Let s face it, when you start in business, money is usually
pretty darn tight. So, you must figure out how to get off the
ground without throwing your money down the drain. Every single
red cent is important enough to hang onto with a tight fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

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My friend had always told me that both he and his brother were
the inventers of copper wire. He insisted that the two of them
were fighting over a penny one day and managed to stretch it out
into the first strand of copper wire known to mankind.

Indeed, now is not the time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers of the
existence of your business. It is necessary to tell people that
you are in business and to tell them what products and services
you are offering.

Unless people know that you are offering a certain product or
service at a certain price, no one will knock upon your door to
buy your wares.

If you fail to attract customers and dollars, your business will
die. Therefore, advertising is a must for the success of your
business. Sure, word of mouth can take you places, but it can
only take you so far. Advertising is designed to pick up where
word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to
pick up so many customers and dollars on every advertising or
promotion venture. Yet, a certain portion of your old and new
customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to
generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have
seen attrition first hand.

You can spend all week advertising your ezine and note that your
efforts have generated for example 500 new subscribers. Yet, by
the end of the week, your subscriber base has only climbed by
250 subscribers. What went wrong?

No doubts about the consistency of this write-up, still the people are quivery about its benefits.

Many of the people were aided by this write-up. All were not in a position to reap the good things from it.

As a person who is all hot for ezine publishing, only you can rather decide if this assists. Read till the close to find if it works for you.

Well, this is how it works. Keep in mind this is only an example
to make my point, but if you have ever published an ezine, then
you will know I am right on the money with this observation.

In one week:

500 people sign up for the first time.
40 of those people unsubscribe after the very first
issue because they do not like the content.
30 people quit after the first issue because their
only purpose in subscribing in the first place was to get the
freebie you had offered to new subscribers.
30 of those people unsubscribe because they do not
remember subscribing to the ezine in the first place.
80 email addresses bounce due to ISP email filters.
20 people bounce because they did not pay their
Internet bill.
35 people have simply changed their email addresses
without submitting a change of address to you.
15 people have quit the Internet altogether.

In the final analysis, 100 of your new subscribers, or 20% of
your newcomers are gone after one week. Another 150 subscribers
were long-time subscribers who are gone for other reasons.

If you make the mistake of stopping your advertising, your ezine
list will eventually wind down to one subscriber — you. In our
example, 150 long-time subscribers disappear every week, and
there is nothing you can do to stop it. You must absolutely keep
a fresh flow of new subscribers coming into the ezine in order
to stay ahead of the attrition curve.

STAYING AHEAD OF THE ATTRITION CURVE

An ezine or a business, what is the difference? Not much. Your
business will suffer the same fate as the ezine if you do not
advertise. I don t know how to make it any more clear than this.

Yes, you must be careful not to throw your money away on
advertising that does not generate results. But you cannot
afford to throw the baby out with the bath water.

Carefully, pick your advertising, study your results, and put
your money back into what is working for you.

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Many of the persons were contented by this article. Some of the folks didn’t find it valuable.

You can review this report if you are looking for the facts on ezine publishing. Just comprehend till the last word and get the value of the report.

In conclusion, you must decide. Do you want to advertise your
business, or do you want to watch your business die? The
decision is yours and yours alone. Well, what are you going to
do?

About the Author

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We ve all had our issues with rebates. Remember the time you purchased that free product from Comp USA or Circuit City who then promised you would get your money back? What an easy purchase! But, did you know that the majority of folks never redeem their rebates? If you really ever did get that check in the mail, you re one of the few savvy consumers out there. If not, I want to let everyone in on how to ensure they re going to be getting the savings they signed up for. Get out a pen and pencil; this may require a little work.

I ll be honest; I ve always had a problem with rebates. I m a consumer aware of the price I m paying, constantly wondering if my purchase is legitimate or there s some hidden agenda motivating the seller. Rebates seem to fit the bill of a scam. After all, who wants to give something away for free, and how can you make money on that? While rebates can seem promising on the surface, they rarely pan out. According to Peter Kastner, executive vice president of Aberdeen Group, only 40% of consumers submit rebates they are entitled to, 40% submit the rebate and successfully get a check, and 20% have problems. You think they want you to redeem that rebate? Think again.

But despite the difficulties of rebates and the burden to redeem, they do offer an opportunity at great savings impossible to find elsewhere. A couple items of due diligence are required when using these cheap discounts. But first let s explain some of the deception involved.

At the outset, merchants hope you won t bother. It takes a lot of work to redeem a rebate, so be prepared. In addition, the redemption process is made to be complicated. Who owes you your rebate, the retailer or the manufacturer? And the tediousness in the process will make you so fed up you ll forget about your savings or give up in the process, taking the loss as a learning experience.

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OK, so we know rebates are difficult at best. But what if everyone turned them in and was willing to follow up on all the problems that can be involved? I ll give you a hint, these retailers would lose money, and rebates would end. But that s not the case: rebates grew from 1 billion to 4 billion dollars from 1999 to 2003, and they continue on today with a presence in the online discount shopping arena. Learn how to take advantage of these savings and you ll be adding to your online shopping smarts.

1. Look at who s issuing the rebate, the manufacturer or the retailer? Manufacturers often use rebates to remove excess inventory or to clear out products for the latest models. If it s a retailer who s offering the rebate, and what s their true motivation? Why aren t they just offering a sale? These retailers are really just playing the odds hoping you won t redeem your savings, so be aware.

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2. The paperwork: Be sure to keep receipts, UPC codes, and sometimes even a cutout of the product picture or text on the box. Read the fine print on the rebate form (don t leave the store without this) to know exactly what to send in. Be sure to fill in every field, don t leave your email address blank, your form could be rejected on a technicality! A hint is to set up a separate free email address at hotmail for a lot of you potential spam mail. This address can not only be used for rebate forms but for online newsletters as well.

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3. Keep good records. I d suggest marking the deadline for the rebate on a calendar, and then the date they state the rebates will be sent out if it s 8 weeks after the deadline, mark that. Make copies of all receipts and UPC s before sending in your information. Be sure to take care of all of this within a few days of purchase, many times the rebate does not depend on expiration but on a date that can be only 7 days after your purchase!

4. Don t be afraid to call. Oftentimes I ve found the only way to get my rebate is to call, with records in hand, to explain my situation. I NEVER leave my rebate to chance, because I know I ll eventually forget! After all, that s what they expect!

Nowadays, I ve resorted to using savings I can realize at the point of purchase, and no longer rely on rebates for my bargain hunting. Since most of my shopping is done online these days, I m resorting to online coupons and coupon codes where I can verify the savings before checkout. Am I getting the best deal? I think so; I never was one for paperwork.

About the Author

Gary Gray, of CouponChief.com, is a bargain finder and deal hunter. Coupon Chief provides free discount shopping deals and coupon codes to help consumers save money online at nearly every store before checkout! No hassles, no worries!

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

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Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

O.K. As you have read till here, it means you are very meddlesome in ezines and . Get an extra mileage by reading further.

WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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Marketing Your Voiceovers Business Online

 by: Peter Drew

The Voice-Over Revolution

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The Internet is revolutionizing the voice-over business. Today quality remote recording of voiceovers can be done virtually anywhere. With a PC, mic, and Internet connection, almost anyone can set up shop as a voice talent.

A few years ago, a remote session entailed a voice over talent standing in a commercial production house studio, say, in L.A., taking direction over the telephone through a phone patch from, say, New York City.

The next innovation in remote recording was the satellite link. It sounds great on either end, but it s very expensive, so it s suited only for sessions with the biggest budgets and most expensive talents.

A few years after the satellite link came the more economical ISDN, which stands for Integrated Services Digital Network. ISDN is a digital hookup via the telephone system. Each location is connected to the other through a piece of hardware called a codec. An ISDN hookup is preferred by agencies and clients with budgets large enough to accommodate the additional cost of recording an out-of-market voice over artist.

The latest, and, so far, most liberating technology available to voice over talents is the now ubiquitous .mp3 file the same file type used for swapping songs over the Net. A voice talent anywhere in the world can set up a home studio and be in business. The talent records the voiceover, with direction via phone patch, if desired by the client, into a PC equipped with simple audio editing software. Next an .mp3 file is created and then sent as an email attachment to the agency and/or client. No expensive satellite or ISDN linkups. No commercial production facility. Simply put: no middleman.

Is this a good thing? Not entirely. The home VO studio explosion can be likened to the desktop publishing frenzy of 15 years ago. Just because you have a powerful printing press in a box on your desk doesn t mean you re automatically going to produce coherent, well-designed publications. Everyone thought they could buy PageMaker, print some business cards and letterhead, and, voila, an instant living publishing newsletters. Of course, the vast majority of these desktop publishing newbies discovered it takes more than technology to succeed. First and foremost, it takes talent, training, and experience to use the tool, the software, effectively and most important profitably.

With that caveat out of the way, and assuming you have the chops to make a go of your home voice-over business, let s look at how the Internet also has revolutionized promotion of voice over talents.

Drumming up business

Before the home studio, voiceover artists had to go to studios to record. Promotion included distributing your demo on cassette or CD to production houses, ad agencies, talent agents, and casting agents; making phone calls; sending reminder cards with your latest credits; sending thank you gifts to clients at holiday time; and networking with anyone and everyone. Actually, to be successful, you still have to do all of those things, but now you have additional promotional opportunities via the World Wide Web.

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So, where to start? First, put up a website. Design it yourself or hire a site designer. www.magicInet.com is a new hosting service specializing in helping voice actors and other performers get their website on-line. What should you put on your website? The most important function of your site is to feature your demos. It also should highlight your credits, contact info, and bio. The best way to learn about voice-over website design is to look at voice talent sites. Do a search for keywords, e.g. voiceovers, voice overs, voice over talent, voice over artists, and any other search terms you can think of and see what other talents have done. If you re designing your own site, subscribe to a couple of search engine optimization email newsletters, e.g. WebProNews and SiteProNews. They ll give you lots of helpful design info and help you optimize your site, so you get high placement in search engines.

OK. You have your website up and hummin . Now, be sure to put your website s address on anything and everything you mail to prospective clients: you demos, stationery, business cards, reminder cards, etc. If you still have reams of stationery left, then just include the website address in the letters you type and print. For all those demos, business cards, and reminder cards still sitting on your shelf, buy some labels, print your website address on them, and stick em on.

Caveat Emptor!

There are plenty of places on the World Wide Web to promote your voice over services, both free and for a fee BUT BE CAREFUL! Caveat Emptor (Buyer Beware) is the operative phrase. Here are some free places to place a link to your website:

http://www.voiceartist.com/, http://www.radio411.com/addlink.htm, http://www.starsnsites.com/voice/index.html, http://audioworld.com/.

As for paying for to listed with an on-line voice talent site, be sure the site is legitimate. Unfortunately, like so many other things that start off well, a few bad apples begin turning up. Before you pony up any dough, be sure to speak/write to other talent listed on the site to see if the site has actually gotten them any work. Here are a few legitimate fee-based websites:

www.mktmania.com, www.voice123.com, www.gotvoices.com, www.1212.com, www.voicefinder.biz, www.voiceoverselect.com, www.interactivevoices.com, www.commercialvoices.com

In addition to fee-for-inclusion websites, there are fee-for-inclusion CDs, which are distributed to ad agencies, production houses, talent agents, radio and TV stations, etc. Again, CAVEAT EMPTOR! There are scam artists who have discovered that voice-over people can be very eager to promote their services. These scammers offer CD demos that, well, either never get made or sent. They sure take your money, though. So, be careful. Make sure any company you deal with is reputable. Ask for references. If it s a start-up operation, wait until the first CD is sent out and is in circulation for a while. Then call some of the participants and see if they got any work out of it. Here are two reputable CD demo services:

http://www.tmcentury.com/?products/HitDisc/hdemo.htm, http://www.vo-usa.com/contact.htm

If you know of any other reputable CD demo services, then please email me, pdrew@portone.com, and I ll add it to my list and this article.

Groups and forums

Okay. The following lines can be an embellishment. Keep reading, you’ll acquire some additional knowledge.

There are a lot of voice over related groups and forums on the Web. Go to Yahoo Groups and type in voice over, voiceovers, voice over talent, voice over artist, etc., and you ll find many groups where you can drop in and learn from others. Participate if you d like, but remember, anything you post in these chat rooms stays there pretty much for life. If you might regret saying something, then keep your fingers away from the keyboard.

Marketing vs. talent

You may be the greatest voice talent on the planet, but, if no one knows who you are, well, then that s wasted talent. So, get out there and promote and make your business a success.

© Peter Drew

About The Author Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit Peter Drew Voiceovers at http://www.peterdrewvo.com.

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Effective Lay-outing for Newsletters

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If you re thinking that plotting a plan for something as simple as a newsletter is very elementary then you re dead wrong. It takes more than just your basic ABC s to create a truly effective newsletter that can stir a response from your target readers.

The making of an effective newsletter takes careful planning. Writing, designing and printing a piece would take time and effort since these can t be done in an instant. But your effort may all be put to waste if you do not have an appealing layout. Mind you, some readers are very particular with the layout presentation in order to get them interested in browsing on.

Newsletters may be judged by content design and layout. No matter how good your content may be, if your layout is not appealing enough for the reader, they might not look on another moment. Everyone is not born with the talent of creative, high quality layouts that are pleasing to the eye. But there are several important and basic things to know in order to improve your newsletter layout.

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Keep it simple but eye-catching. Use basic but noticeable graphics. PC Software and hardware may be utilized to achieve a desired effect that will not border into hopeless complicated graphics. You can create and derive graphics from a variety of programs like Illustrator, Photoshop and others. You can get some stock illustrations from Dynamic Graphics and subscribe to two monthly services: Electronic Clipper and Designer s Club. Regarding stock photos you can get very good ones from Photodisc and Digital Stock. For better assistance in your newsletter layouts, Pagemaker may be used, while for small, fancy design projects, use QuarkXpress.

Have visually appealing texts. Whenever possible, break articles up by using subheads or by separating self-contained portions of articles into sidebars. But do not succumb to the temptation nowadays of screening back clipart behind the text. You may fancy that the users would get interested by this complex artistic display. But, this style would make for uncomfortable reading. And don t think this adds to the visual value of your newsletter More often than not, it adds to the readers disgust.

Use efficient sizes for your newsletter. 8.5 x11 or letter page and 11 x17 or tabloid are the sizes that are most efficient to print and mail. The letter page (8.5 x11 ) is better for newsletters with long articles and very few graphics. A tabloid (11 x17 ) is preferable for newsletters that contain varied article lengths and lots of nice graphics.

Newsletters should have at least four pages to give the readers something to open up and dig into. Keep in mind that a four-page tabloid newsletter needs the same amount of copy and graphics as an eight-page, letter-sized newsletter.

Have reader friendly column width or combination of widths for your newsletter. Try the two-big-one-little column format for this. Make two big columns roughly 2-3/4 wide and a thin one roughly 1-1/2 wide. Use the thin column for side heads, poking artwork into, pull quotes, or info boxes. This format would leave some white space along the edges of your newsletter a real help for readers especially if you re into black ink printing only.

Okay. You may feel satisfied to scrutinize the consequent paragraphs. Your thirst for facts may get quenched further.

It is also worth mentioning that like in all other things we encounter, it is more preferable to stick to an easy and uncomplicated way of designing newsletters. The K.I.S.S. (Keep It Simple St*pid) principle relates to more things that you are aware of. So now that you know the basics on newsletter design, get down to business and start your newsletter make-over.

About the Author

For additional information and comments about the article you may log on to http://www.printingquotesonline.com

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Your Computer Can’t Keep Time

 by: Stephen Bucaro

A computer needs a certain amount of information to operate; for example, the date and time, the amount of memory installed, the number of drives and their configuration, and so on. In the early days of computers, either the user typed in this information each time the computer started, or it was set using DIP switches and jumpers. Today, computers store this information in a CMOS chip that uses a small battery to retain the information when the computer is shut off.

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CMOS (complementary metal oxide semiconductor) is type of chip that consumes very little power; therefore, while the computer is turned off, the battery discharges very slowly. But the battery will totally discharge if you leave your computer turned off for a year or so. Even if you turn your computer on every day, the battery is designed to last only a couple of years. Occasionally a battery will fail prematurely.

Today’s plug-and-play computers can detect most of the necessary settings, but if your CMOS battery is dead, your computer will not be able to retain the date and time. The computer will also lose any custom settings, for example, the boot sequence. If you set a password in CMOS, you may be locked out of the computer. If the CMOS battery does fail, you might receive the message “System Configuration Lost” when you start the computer. It would be wise to record all the CMOS settings as a precaution.

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To record the CMOS settings, watch for an on-screen prompt when you first start your computer. The prompt tells you to press a key, usually the Del or F2, to enter CMOS. To enter the CMOS configuration utility, you have to press the indicated key while the message is on the screen. After the CMOS configuration screen appears, follow the instructions provided to page through all the screens and record all the settings.

If your computer loses its time setting overnight, the CMOS battery may not be holding a charge. The CMOS battery is located inside the case on the motherboard. Changing the battery is usually a job for a computer technician. In fact, a layman might not even be able to find the battery.

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If you want to locate the CMOS battery in your computer, be aware that a static discharge from your hands can damage components inside the case. After taking proper precautions, open the case and look on the motherboard for a battery. If you have a diagram of your motherboard, locate the battery on the diagram first.

Different motherboards use different types of batteries. The battery may be shaped like a barrel or a coin. Some motherboards use a component that resembles a chip which contains the CMOS and the battery (made by DALLAS or Benchmarq). Batteries come in different voltages, so make sure you get an exact replacement.

Sometimes the battery is mounted in a holder. Sometimes it is soldered to the motherboard. De-soldering and re-soldering a battery is usually a job for a computer technician. An inexperienced solderer can cause a lot of damage. If you want to try to do it yourself, first practice on an obsolete circuit board. You may change your mind.

If the CMOS battery has failed because it’s too old, this might be an opportunity to upgrade your motherboard. When upgrading a motherboard, the most important considerations are to make sure the new motherboard is the correct form factor for your case, and that the new motherboard has the correct bus connector slots for your expansion boards.

Copyright(C) Bucaro TecHelp

Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.

About The Author Stephen Bucaro To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp

We made an extraordinary effort to write this piece of information. So, we expect you enjoyed it. We have made diligent effort to give a superb piece of literature.

Simply glance over this ezines write-up. To have a clear picture of , scan this write-up.

Copyright 2005 Ron Hutton

Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, “Ron, bookmarks are a complete waste of time.” It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself… “Is he right?” “Are bookmarks a complete waste of time?” I visualized the favorites list that I’ve developed in my own browser’s memory bank and I thought if I lost that list, I’d have to reconstruct it and I utilize my favorites folders constantly.

Bookmarks aren’t a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time.

There’s a little trick that I’ll share with you that you’ve probably never seen before and you can download a text file with the exact scripts to modify for your own use.

We’re going to shift gears from bookmarks to autoresponders for a second, and as you follow along you’ll see the connection. Trust me.

When I set up a new autoresponder series I always incorporate the following copy into the first message. Here’s what it might look like…

~~~~~~~~~~~~~~~~~~~~~~~~~~

Hi New Autoresponder Subscriber,

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Welcome. Thank you. Congratulations. This is just super!

If you re receiving this message, it s because you (or someone pretending to be you) successfully subscribed to my weekly eZine, GoThrive Online. If you did not intentionally subscribe, you’ll find “how to unsubscr!be” info at the end of this message.

All right! Now you just be absorbent to the concepts depicted here. Unerringly it could add to your perception.

We have more and more material on if you desire to read over. Be dead sure not to forget the stuff on at the conclusion of this stuff.

Before we do anything else, I want you to set up a new mail folder in your email client where you can safely store all incoming GoThrive Online ezine issues and messages. Whether you use Outlook, Outlook Express, Eudora, Express Plus, Calypso, or whatever software, you can typically create a new mail folder by clicking file / new / folder.

Name this new folder ! GoThrive Online Ezine ! .

Just like that. ! GoThrive Online Ezine ! .

Save all of the messages that you receive from me in that folder. This will save you the trouble of having to look very far for messages when you want to go back and reference a tool, service or article that we discuss.

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Why the wierd looking folder name (! GoThrive Online Ezine !)? I learned this trick from Alex Mandossian. When you name a folder beginning with “!” it will be listed first in alphabetical order. In fact, the “!” beats out every other special character in this regard.

Ah. Can you discover an enhancement to your enlightenment on ezines? I’m confident, you must have realized it.

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So, by naming the folder “! GoThrive Online Ezine !”, the email client (software program), which by default sorts all folders alphabetically, will put my new folder above everyone else’s folder. I’m now the first folder that my new subscriber sees every time he or she opens the email client. Very cool.

This same tactic can be used with website bookmarks!

Let’s go test three bookmark examples and you can download the scripts for your own use. Go here now:

http://www.pluginprofittoolbox.com/standard-bookmark.html

Are you back? Did you test this out? Great.

Honestly, it’s hard to predict what kind of mileage you’ll get by implementing this little bookmark trick, but it surely can’t hurt to be at the top of the favorites list for everyone who does bookmark your site.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to “GoThrive Online”, for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools…
http://www.gothrive.com

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Copyright 2005 Mal Keenan

What is your conviction about the efficacy of this stuff?

Those who were hunting for felt satisfied. It was unyielding for a couple of folks.

Don’t frighten yourself by biased philosophy. Have a look at this till the end to feel if it works for you.

For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

At this point of time, I’m like a doubting Thomas regarding the utility of this write-up.

It gave contentment to those who were on the lookout of . Some of the folks didn’t find it praiseworthy.

Only you are the excellent critic of this report. Explore till the close to find if it works for you.

Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

Here’s his view of how you can fold spirituality into your daily business dealings:

Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporate the spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

What is your belief about the adequacy of this piece of information?

Many of the readers were satisfied by this excerpt. To few, unproductive!

You can analyze the write-up in the best possible manner. Go through this till the close to feel if it works for you.

To keep your competitive edge sharp, it’s in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

About the Author

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual “Donkey Work” Expended:
http://www.conceiveandbelieve.com

This report is a contentment for those, who explore this till the closing word. This report can be beguiled by only the person who has aptitude for scanning it calmly.

This article is clearly ideal for all the corroborations. Ascertain the specifics of in this ballyhoo. All these details could vicissitude your philosophy.

You have to be composed to attain sapience from this article. Let’s move ahead to explore more.

Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

Completely admissible! Since you have reached this far, it means you are in fact speculative in newsletter and . Go on reading, there are additional facts to follow.

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

Okey-doke. Now that you have read till this point, we hope that likewise you will have something amazing. Keep reading, you’ll acquire some further facts.

This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

Okay. Just keep away yourself from the other ordinary resources of facts as this write-up is among the best of the bests. Get additional benefits by flipping through the pages further.

About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

I expect this piece of article assisted you. Our connotation is to extend you all the technicalities.

We are giving the detailed info on ezine publishing tips. It may add to your info storehouse. For an overwhelming and an incomparable experience just scan the article in generality.

10 Winning Ezine Publishing Tips

 by: Ken Hill

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

This report is exceedingly praiseworthy still some readers are quivery about its benefits.

The article is meant to cater to those folks who were searching for ezine publishing tips. All were not in a position to acquire the good things from it.

You may be the perfect person to forward fair conviction on the report. To assess if the article holds some importance for you, you may read it till the last word.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

6. Run an “Ask The Editor” section.

This section will not only provide answers or solutions to your subscribers’ questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you’ve already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

You could recommend another publisher’s ezine in your own words in exchange for that publisher doing the same for you.

You could also set up a recommended ezine section where you and several other ezine publishers promote each other’s ezines.

Although this is one of the best articles, I’m bit doubtful about its advantage for everyone.

It was a bliss for those who were looking for ezine publishing tips. But some of them didn’t aide.

If you are hunting for a write-up on ezine publishing tips, you can easily decide about the usefulness of the piece of literature. The main aim is to reach at the final word to scan the facts.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your “thank you” page that your new subscribers are taken to after subscribing to your ezine.

Goodness gracious. Just restrict yourself from the other colloquial methods of information as this report is among the best of the bests. Continue reading, there are additional particulars to follow.

About The Author Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken’s site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

Merely few have the endurance to glance over till the close. If you completed at the final word, be confident that you got the crux.