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Leveraging the advanced functionality of Credit Card Advantage and Microsoft eConnect technology, this dynamic solution seamlessly integrates your existing Web storefront with vital back office applications, including the accounting solution.

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This middleware solution enables companies to quickly and easily process payments within any website or front-office application. eStore Advantage seamlessly transfers payment data to the back office. The system initiates communication with the payment gateway to secure authorization for credit card orders and captures funds and transfers the data back to Microsoft
Business Solutions - Great Plains.

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eStore Advantage creates a fluid electronic payment process by connecting your Web store directly to Great Plains so you can automate web orders, improve operational efficiency, and increase net margins. Enter new order and account information directly into Great Plains, post payment and sales order data in real-time, and accept multiple payment types and origination points.

With eStore Advantage, you can process and submit web orders quickly and easily, eliminating double-entry errors and freeing resources previously dedicated to manual order processing.

Seamless Integration between your eStore and Great Plains:
Communicate transaction details and vital information seamlessly between your Web storefront and your back office applications, eliminating manual entry of credit card information and streamlining workflow.

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Efficient Transaction Management:
Streamline order acceptance process and keep up-to-date transaction records when you can create detailed online receipts with line item details and in-house records for each transaction.

Fast, Secure Credit Card Approvals:
Reduce approval time with seamless transaction data transfer directly to your back office system - initiate communication with payment gateway to secure authorization for sales orders, capture funds and transfer data back to Great Plains for increased productivity and reduced overhead.

Streamlined Order Processing:
Efficiently create and modify sales orders and cash receipts, better manage inventory items, and gain detailed visibility over customer information.

View Demo: http://www.nodustech.com/flashdemos/eStoreDemo_link.html

Download Brochure: http://www.nodustech.com/eStore_Advantage.pdf

Learn More about eStore Advantage!
For live demos and more information, visit Nodus Technologies, Inc.
(909) 482-4701
http://www.nodustech.com/estore_advantage.html

About the Author

Known for the superior integration and flexibility of our solutions, Nodus enables businesses to integrate various front-end applications such as Web orders, POS, CRM, and electronic payments with multiple banks, processors, and back office environments.

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8 Things I have Learned As An Internet Marketer

 by: Dirk Wagner

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I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the internet. Although I have not been doing this as long as some, there have been a few things that I have learned along the way that have helped me achieve much more success than my previous ventures in mlm. I would like to share with you 8 things I have learned since becoming an internet marketer.

1. Choosing The Right Program

Choosing the right program to affiliate with is still a relevant way of making money on the internet. I learned not believe all the hype surrounding every affiliate program on the net. Instead I look for affiliate programs that pay at least 30% commissions and are run by reputable internet marketers.

2. Choosing The Right Tools

I learned quickly that you need much more than just a website to become successful. Choosing the right tools to optimize your internet business is crucial if you hope to succeed. Tools like auto responders, professional emailboxes, and software that help with linking and submitting your site to search engines is very important information to have. However, some of these tools can be expensive, but the return on investment is priceless.

3. Targeted Traffic

Getting the right people to your website is something all internet marketers are constantly working to achieve. In this business you find a lot of tire kickers, these are the people that may download a free product or tour your site but they have no intentions of ever buying any of your products or services. Finding targeted traffic is what you need, people that our looking for a home-based business or a product or service you are selling.

4. Quality Leads

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Quality leads are very important when talking about targeted traffic. there are plenty of companies that offer leads and subscription services, and I suggest trying a few different companies out, because you just do not know what type of leads you will get. One of the first companies I used to buy leads from provided me with leads from people all over the world, most of whom did not speak English, or they wanted me to either give them money or go out on a date! So I learned to ask around and investigate a few companies out before I invest in leads.

5. Publishing A Newsletter

Publishing my own newsletter is very important, probably more important than I first realized. With your own newsletter filled with relevant content that can help your prospects, you gain trust and credibility. Your prospects are more willing to buy your product or service if they feel as if they know you.

6. Reciprocal Linking

This was a powerful lesson to be learned. Search engines love reciprocal links when deciding your page rank and position in their search engine. This was an eye opener. With the right software I was able to make reciprocal linking work to my advantage, without having to manually do it myself. Reciprocal linking has helped me with my alexa ranking as well as in the search engines.

7. Finding JV Partners

Finding Joint Venture (JV) partners is also very important is building a successful online venture, in a sense reciprocal linking is a JV partnership in that you are hoping your link on someone else site will bring you visitors and vice-a-versa. However, there are also other JV partnerships available and are quite easy to find, if you know where to look ( see below). I have a few JV partners that I work with to mutually make our businesses profitable. It is the old adage of you scratch my back, I scratch you back where each partner brings something different to the table and combined they form a JV partnership.

8. Business Forums

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I found reading and posting to business forums to be invaluable to the success of my business. These are great places to learn from people that have been doing business for a long time. I also told you about finding JV partners, well business forums is where to find people you would like to do business with. Most forums allow you to use a signature file that you can use as free advertising for your business.

In closing, I would like to add that there are probably a hundred more lessons I have learned since starting my online business. I continue to learn something new everyday that only helps me in my goal of becoming a successful internet marketer. Good luck.

Copyright 2004 Dirk Wagner

About The Author Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business. My name is Dirk Wagner. I started my internet business in the past with the helping hands of TOP Internet Marketers like Stone Evans. My goal is helping others who are just starting their business and so I have created the #1 Home Business Toolbar.

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Copyright 2005 Log Cabin Rustics

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase One of the process. You must also make the most of the keywords you have.

Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1.Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word furniture , I would be competing with the big boys . While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number 5000 next to a keyword in Overture s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term log bed is searched for 4673 times per month on Overture-powered sites, while the term log furniture is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for log bed for the past month, but log furniture has been a harder nut to crack. As of this writing I am number #18 for log furniture , which is not where we want to be but a whole lot better than where we used to be.

2.Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for log cabin were finding the site than those who were looking for log furniture or log beds . We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before not to mention a much better conversion rate.

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What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3.Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

You ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page or second for your desired terms.

4.Reap Good Results with Resource Boxes

This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience this matters. You ll also want your top terms in the resource boxes for any articles you post on the Internet.

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5.Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That s what we plan to do for Log Cabin Rustics. Once we solidify our standing for log beds and get to the top for log furniture on Google, we plan to focus on rustic furniture a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

Well. Now that you have read till this point, we assure that along with this you will have something incredible. Get an extra mileage by taking a look at this further.

But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990 s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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Viral Marketing Is Your Website Infected?

 by: Bret Forster

Viral Viruses Infections not pleasant subjects for most situations. Unless you re discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we ll briefly discuss some of the most effective methods of Viral Marketing.

Before we discuss the different Viral Marketing Techniques, let s clarify what Viral Marketing is. Viral Marketing has nothing to do with computer viruses, causing damage to someone s computer or property, or using deception to create traffic and customers. Viral Marketing includes using legitimate techniques like viral opt-in email, viral ebooks and reports, viral ecourses, and many more!

Let s discuss some great examples of Viral Marketing

Free Viral eBooks and eReports-

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Jimmy D. Brown, the Master of Viral eBook Marketing, has created an Internet Business Empire using free and paid-for viral eBooks and eReports! He creates eBooks and eReports and then allows his affiliates and customers the ability to brand them with their own website and affiliate links. His website, Profits Vault Monthly, offers a monthly membership where he creates a great new eBook product each month. He then allows his members to brand the website links with their own affiliate program links. You can find out more about his program at:

Creating Viral eBooks and eReports and distributing them to your affiliates and website visitors is one of the most effective ways to create viral traffic explosion on your website!

Free Viral Opt-in Ezines

Viral Opt-in Ezines are another great Viral Marketing technique that uses a very powerful combination. Opt-in Email newsletters or ezines combined with word-of-mouth marketing. The ezine can be HTML-based, email-based, or website or BLOG-based. The key element that makes the ezine viral is getting your subscribers involved. Allowing your subscribers to participate in discussions, creating content, etc. can create a viral word-of-mouth traffic stampede to your website!

Free Viral Reprint Articles

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Viral Reprint Articles are short articles that you allow other webmasters, affiliates, and ezine publishers to reprint or use on their website for free. The only rule for the use of your viral article is that they have to leave your resource box at the bottom of your article. This resource box includes your website link. This creates a viral effect because your viral article gets passed around the Internet on websites and ezines.

Free Viral eCourses

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Last but not least, there s Viral eCourses. Viral eCourses are divided into a series of articles and lessons and are published on an autoresponder. When a person e-mails the autoresponder address, he will receive his first lesson via e-mail within seconds or a few minutes. Then usually every one or two days they will receive the another lesson until the e-course is complete. I’ve seen e-courses that have ranged from one lesson clear up to 52 lessons long. The most common are 7 lesson or 7 day e-courses. Viral eCourses are extremely popular! Allow other webmasters to use your viral eCourse full of useful information, and watch the highly-targeted web traffic epidemic occur.

In this article, we have covered several Viral Marketing techniques. But we haven t even scratched the surface! Use your creativity and come up with some other great ideas. Just don t discount the power of using Viral Marketing!

About The Author Bret Forster has been doing business on-line for over 4years. His website, WebTrafficVirus.com offers the Secrets of How To Unleash Your Own Marketing Virus That Generates More Traffic, More Customers And More Money In Record Time - Or Your Money Back Guaranteed! Visit his website at http://www.webtrafficvirus.com/ for details and get a FREE 5-Day eCourse on Creating Your Own Web Traffic Virus! bret@profitavenue.com

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Copyright 2005 Richard Grady

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A few weeks ago I touched on the subject of getting other people to do your work for you. I want to cover this topic in a bit more detail as outsourcing is a superb way of saving yourself both time and money.

By way of example, let me start with a short story

At 8.30pm one night last week, I started to wonder whether it would be possible to automate a particular part of one of my website design processes. At present I do this task semi-manually and it takes me about 4 hours to generate a multi-page website.

Anyway, by 8.45pm I had scratched out an outline of what I would need a new custom piece of software to do to automate this task and by 8.59pm the ‘project’ was advertised on one of the main freelance websites….

Within 2 minutes I had the first bid from a programmer….

Within 15 minutes I had four more bids….

Within 45 minutes I had accepted a bid and the programmer was working on the project.

Two days and $75 later (and with less than an hours work required by me) and I had a brand new piece of custom software which can complete the task in question in seconds rather than hours!

With several excellent freelance sites around nowadays, it is very easy to find a programmer/web designer/writer/whatever that will be happy to work with you and the cost (as illustrated above) will often be far less than you might expect.

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If you spend some time thinking about the type of tasks you could outsource, I am sure you will soon come up with a fairly substantial list. The following are just a few ideas:

Website design
Website maintenance
Copywriting
General writing - for example of an entire eBook!
Software design/creation (for your own use or resale)
Graphic design
Script installation (and creation)
Dealing with your support emails
Finding new affiliates
Finding new link exchange partners

And so the list goes on….

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Of course, as with anything, there are a few things to be aware of when outsourcing so here are my top tips for a successful project:

1. Only post your project on the main freelance sites (list below). This will give you the best exposure and the highest level of competition from bidders. This means keen pricing and a good range of expertise from which to choose from.

2. When you post your project, ensure that you detail EXACTLY what is required. The more information the better. If you start adding to the brief after a freelancer has placed his/her bid, expect the price to rise….

3. Try and keep the brief as simple as possible. Remember that English may not be the first language of some of the freelancers and whilst I have never had any communication problems (in fact, most of the programmers I have used have a better standard of written English than the majority of my fellow countrymen!), it makes sense not to over-complicate matters with slang etc that may not be understood.

4. Don’t always opt for the lowest bid. All of the freelance sites listed below allow you to view feedback ratings for freelancers and I usually base my decision on this rating. I would rather pay a bit extra and use someone with a superb rating than save a bit of money and use a new freelancer. They may be great at what they do but unfortunately when you are dealing with people at a distance, you have no way of knowing and in my view, it isn’t worth the risk and potential extra hassle. Go with someone that has already proven themselves.

5. If your project is to create something that you want to resell (for example a software product or an eBook) make sure that you stress in the brief that at the end of the project, you will own the copyright and will have access to the source code/files. Obviously you want to ensure that the freelancer doesn’t come back to you in the future complaining that you are selling his/her work and that you can edit the product if you need to without having to find the original creator. It would also be wise to include a condition stating that the freelancer is not allowed to use your product in the future for someone else or indeed sell it themselves.

As for which freelance site to use, there are three that I recommend but my absolute fave is http://www.thetraderonline.com/scriptlance.html and this is definitely my ’site of choice’.

Alternatively, try www.eLance.com or www.Rentacoder.com

About the Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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By Jakob Jelling
http://www.sitetube.com

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In the mid 1990 s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.

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Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google s straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.
Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

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In short, Google s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

About the Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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Ezine Express

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Copyright Marion Stearns - All Rights Reserved

http://www.admistress.com/column

====================

E-mail addresses are absolutely the ‘FUEL’ for ALL of your
list building and sales potential, especially for E-Zines.
Without a growing list, which is a consistently fueled list
of responsive readers, your list can’t make a positive
impact on your business sales. Are you trying to sell with
a dull and non-responsive small list?

There are steps that you can take to maximize the size of
your subscriber lists. Most old methods can be time
consuming and not productive. Some of them simply aren’t
worth the time invested in implementing them.

What CAN Help? Co-registration Works

There are a few solid ways to build a list in record time.
Growing your list should be your FIRST and TOP priority.
Numbers always count in sales. The larger your list is, the
more people you can sell to. Smart list builders know that
a thriving and growing list has a better chance of
generating profits. Like a gardener, we must plant and
fertilize to harvest a cash crop.

To ALL Sellers => The LIST is the Life of Sales!

One of the biggest obstacles to making money on the net is
building a “rocking” subscriber list. Calling yourself a
business is very easy, but getting people to sign up, join
you and stay with you, is difficult. Your house list will
always be the guts of your online sales efforts.

As far as e-publishing goes, ezine publishing is not rocket
science. There are a number of publications telling you how
you can do it. There are hands-on classes that can teach you
the publishing ropes.

The sad part is until recently, no one would tell you how to
grow your list after it started, except those who offer a
hands-on experience to teach people how to set the list up,
then help you start it before launch! Yes, this is
available. It seems to be a well guarded secret but it works
because the black holes of list building, are addressed
before you even launch.

What happened to YOU when you swore that you would grow
your list, years ago? You probably never have a clue about
how to grow and fertilize your list. I’d guess that as a
newbie the few people you did ask, didn’t have much advice
for you, besides ad swaps, which still suck up valuable
sales time.

Most people try a number of things like ad words, adding
ezines to directory databases (which can prove to be a real
waste of time) and word of mouth, which can certainly be
very time consuming.

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I determined that nothing really worked until I fumbled and
stumbled on the truth: There are ONLY a few ways to grow a
list efficiently. Just using tricks that won’t cost a ton
of money can be a losing proposition. In our business time
IS money! There are a few list building methods that won’t
take a lot of your time. They can hand you a high quality
list that could possibly result in more sales, which is why
you’re IN business, right?

How long did it take for you to figure these things out for
yourself? No matter how you build your list….there are
some people who won’t remain on your list, no matter what
you do. The question remains: How much time do you have to
spend on losers?

Good economical list building services DO offer a valuable
service to list builders who have just started publishing
and need “start-up” newbie strategies for growing a list.
They help all marketers. List growth can help lead all of
us to increased sales potential. We all need a responsive
list in order to sell! If you’re not selling, examine your
list.

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Articles CAN and Do Help List Building!

Very well. Your access to this part supports the view that you are pretty much speculative in newsletter software and ezine publishing. You have to be coherent with this article to have more.

Are you promoting your e-biz with articles? If not, you’re
missing the e-boat to increased e-biz, brand identity. Feel
like you have a hard time writing your name? Hire a
ghost-writer and get articles circulating around the globe.

It’s usually Free so make the time to get articles written.
Submit them to ezines and anyplace else who will accept them
from you. I can’t stress this enough. Simply put: articles
can save you a ton of advertising cash! They can circulate
the net for years, if you include a permission to re-print
resource box, at the end of your articles.

Co-regstration and article writing can help you build your
lists in a highly efficient and economical manner. If you’re
not using these list building methods, you should be!

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This article may be reprinted in it’s entirety with the
resource box in tact.

About the Author

Marion Stearns preaches and teaches exceptional client
services. If you’re in business to turn a Profit, stop by
and see what she and her Circle of Ezines deliver:
http://www.admistress.com/column

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