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What Is eMarketing? - A New Discipline Is Evolving

 by: Otilia Otlacan

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Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists’ opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet based). That happened back in the pioneering age before 1995. These companies that opened the road were called “e-tailers”, as opposed to the traditional retailers (also known as “brick-and-mortar” retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.

The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the “e-” stands in both cases for “electronic”).

You might find as extremely useful and suggestive the perspective offered by the eMarketing Association (eMA). You heard a lot, especially over the past 2 years, about the decline of online businesses (or the decline of dotcoms), but this temporary difficulty can be viewed as a similarity to the impasse of Columbus during his expedition that made him famous more than half millennium ago. The initial “business plan” with which Columbus started this trip (that of bringing the Asian resources in his country and getting fabulously rich) was a complete disaster: catastrophic estimations, not enough resources allocated, total lack of information upon the environment he will develop his “business” in, but… he discovered America instead and changed the world for ever. In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), “discovered” by mistake the world of eMarketing.

As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix “e-” to a term already known and used, in this case “marketing”. The prefix “e-” is actually the extreme contraction of the word “electronic” and is quite omnipresent in today s language of many people: “e-marketing”, “e-business”, “e-mail”, “e-learning”, “e-commerce”, “e-”, “e-”, “e-”…

The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel.

A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities advertising, customer communications, branding, fidelity programs etc. using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer’s fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.

At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments). Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today’s theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.

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Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing. However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.

About The Author Ah. Have you gained the potential of this report? I’m certain you must have. We have more and more material on history if you need to read over. At the finish of this write-up you’ll have an access to the required resources. Otilia Otlacan is a certified eMarketing professional, currently working as independent consultant. She developed and teach her own online course in Principles of eMarketing (http://class.universalclass.com/emarketing) and is also a volunteer Economics teacher. Contact Otilia through http://www.TeaWithEdge.com, her Marketing and eMarketing articles portal.

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Copyright 2005 Richard Grady

For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.

However, it is important to remember that eBay is not the ‘be all and end all’ - there is a much bigger online world out there. My reason for mentioning this is that I have spoken to three people this week who each make a decent full or part-time income on eBay but who are fed up with it and looking to move in other directions.

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Having sold on eBay myself, I can understand why sellers do get tired/bored/frustrated with the auction site - it is highly competitive and it takes an incredible amount of hard work to succeed. In addition, it is normally the case that the more successful you become, the harder you have to work. Listing auctions, handling customer enquiries, packing, shipping, sourcing/buying stock, keeping up with feedback, monitoring the competition - selling on eBay is a tough job and it is no wonder that after working in this way for a few years, many people wish they were back in the land of the employed!!

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Don’t get me wrong, there is good money to be made on eBay for anyone willing to put the effort in and many people enjoy trading on this huge auction site. But it isn’t for everyone.

Having spoken to numerous eBay sellers in the past, it seems to me that of the ones that don’t enjoy working on eBay, the particular task that they enjoy the least is the packing and shipping of products. Funnily enough, this is exactly the bit of trading that I grew to dislike too.

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I (and the sellers I have spoken to) didn’t have a problem with creating sales descriptions, dealing with emails, collecting payment (naturally!) and the other administrative tasks involved in running an online business. But wrapping things up and taking them to the post office is something completely different and for me and many others that’s where it all started to fall apart

As I said at the beginning of this article, if you are getting fed up of doing the eBay ‘thing’ or if you just don’t fancy the idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid of the one aspect of eBay trading that I didn’t enjoy - the packing and shipping - and start to produce and sell digital products which could be delivered to the customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don’t have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).

Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune off the back of eBay without ever having sold a single product on the auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and if the idea takes off, there are 135 million registered users on eBay to market to!

eBay provides a wonderful opportunity for hundreds of thousands of people but it isn’t for everyone and if you find yourself frustrated/bored with the same old routine everyday, start to look for something outside of the eBay world.

About the Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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How to Create Well Represented Logos

 by: Paul Hood

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Creating a well-designed logo is a must for all businesses who want to enhance its image. A good logo adds a professional look to letterhead, business cards and marketing materials. It’s important for your logo to be unique and appropriate to your business.

With this in mind, you can consider seeking the services of a graphic designer well-versed in designing logos. Making a good logo for your company is a task that you can opt to delegate to skilled experts.

Have a brainstorming with your designer to find the best design suited to you and your company. Choose a logo that you feel comfortable with and one that best meets your need. You should be comfortable with your chosen design as you ll be spending a lot of time with it.

There are certain issues that will have to be answered when making a company logo. This will serve as a gauge to determine if the logo is doing what it was intended to do. First, it must be clear if the logo is accurately portraying the real essence of the company. The main purpose of your logo is to make your company look good. What you are trying to do here is to let your customers see the real you through your logo. Next, see to it that your logo will look well in different sizes. There will be instances when your logo will have to be reduced or enlarged according to certain situations and it is important that it still will look great with all the manipulations done with it.

In making your logo, a key factor that must be given attention is originality or uniqueness. You certainly would want people to recognize your logo and associate you with it. It should be eye-catching and interesting and have a pleasing quality.

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An important note that should be kept in mind is that the making of your logo must not be hasty. A great deal of planning is required for you to have a satisfactory output. Many difficult times will surely arise but it will be easy to overcome them if you know what you want to do and you stay on focus.

About The Author Very well. Be dead sure that your efficient insight would go beyond this point. Just keep on reading, there are other particulars to follow. Ariel Velasco goes by the author alias of Paul Hood. This author is into books and writing. Reading is an essential part of his life and this has lent a considerable influence in his writing. Well traveled and would always want to travel more. He loves learning more about people and their ways. Took up a Bachelor of Arts in Sociology to further this fascination and had a fulfilling educational experience having been exposed to a wide spectrum of people. Always ready for new opportunities to learn and have a great deal of interest in different fields of expertise. For comments and questions about the article you may contact the Author through their website at http://www.brochuresprintingonline.com joel@brochuresprintingonline.com

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Copyright 2005 Michael Port & Associates LLC

The Book Yourself Solid article series continues with

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Key Number 2: Choose Your Ideal Clients

Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity happiness and I got more perfect clients by referral than I ever thought possible.

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I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn t able to accomplish the highest good for my clients. You can t possibly be productive, effective or successful if you re working with clients that are not ideal.

MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak when you are with all the people who inspire and energize you.
Wouldn t it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with and with absolute certainty determine that you will settle for nothing less.

I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients the ones you love so much you d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)
- Courageous (dream big and aren t afraid to take risks)
- Resilient (come back for more even in the face of failure)
- Think big (they have high aspirations and their projects benefit lots of people)
- Naturally collaborative (they see the benefit of working with others to accomplish their goals)

Now, come up with your own.
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
6. _____________________________________________
7. _____________________________________________
8. _____________________________________________
9. _____________________________________________
10. ____________________________________________

Benefits of working with Ideal Clients:

- You do your best work
- You don’t feel drained or tired
- You feel invigorated and inspired
- You connect with clients on a deeper level
- You feel successful and confident
- You know your work matters and is changing lives
- Current clients consistently refer new clients to you
- The magic of you sparkles and comes to life!

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Congratulations! You just created a filtration system for potential clients. I m sure you ve heard the expression A. B. C. - Always Be Closing. Instead, I say A. B. C. Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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How to Breathe New Life into Your Advertising Campaign

 by: Karin Peavy

If you haven’t made many sales or perhaps none at all, don’t be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

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Remind people they are ordering through a secure server. Tell them you won’t sell or share their e-mail address and that all their information will be kept confidential.

>>

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Your advertisement should outline benefits and not just features. In addition, your ad’s headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases

http://www.incomewaterway.com/free-book

Copywriting E-Course

http://www.red-hot-copy.com/downloads.htm

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People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

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People will feel more comfortable if they know who they are buying from. Publish a section called “About Us” (or “About Me” if you’re a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here’s an example of my own “About Me” page.

http://www.incomewaterway.com/aboutme

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Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

>>

You need your own domain. To find if a name is already taken and to register your own domain name go here:

http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

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When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

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You won’t sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don’t yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here’s one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

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Every experienced marketer knows you must work at constantly improving various aspects of your business…especially your ad copy since it’s the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

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Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn’t have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what’s needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web’s best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips. You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety. karinpeavy@incomewaterway.com

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