April 2007


General30 Apr 2007 11:01 am

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I have been online now for over 8 years. I have seen a
great many things change with regards to email but one
thing remains the same: Email is the foundation for
global communication and it remains virtually free.

If you are not using email to do business online that
your approach to doing online business is all wrong.

It is absolutely essential that you do business online
via email and that you do it in a legal, non-spam manner.

The best way to accomplish this task is to establish
your very own, in-house, email list.

So how do you establish your very own email list?

Perhaps the best tried and true manner is by starting
your own publication thus establishing a legal basis
to email your subscribers list with a daily, weekly or
monthly newsletter or ezine.

I long ago compiled a list of resources to help anyone
interested in starting their own publication and you
may receive it, free of charge, via our auto-responder:
mailto:report@emailexchange.org

The nature or content of your publication will greatly
determine how often you can send it out to your list
and how successful it will be with your subscribers.

Obviously, if your emails are just a collection of ads
and you do not deliver anything of substance or worth
to your readers, you will not long have a list to which
you can email because they will all quickly un-subscribe.

Another important, and ongoing, aspect of your email list
is how to get people to subscribe, thus giving you the
permission you need to send emails to them legally.

You can start with whatever list of emails you already
have on file and build from there.

Just email those people with which you have had contact
in the past, let them know you are starting a new
publication and that you would like to invite them to
subscribe.

Next, add a subscribe address in your signature file so
that each and every email you send out has it included.

If you have a web site, you will find it is one of the best
ways of getting people to give you their email address.

It helps if you give people a reason to register, such as
a free email course, free e-book, etc.

Also, those placing the email registration in the visible
section of the web site when it first loads, find the
greatest amount of success in getting people to register.

And, historically, the center or the right side of the web
page is the best spot to place your request for subscribers.

For those of you that can figure out the coding involved,
pop-up boxes requesting a name and email are extremely
successful for gathering new subscribers.

People do HATE pop-up ads but it is clear that they do not
mind pop-ups when entering in their name and email address.

O.K. Do you agree this material aided you in developing your comprehension of do business online? I believe it did.

There is no limit for us. You may read additional business write-ups. Be pertinacious to scan the left over fragment as other hierarchy on business lie ahead.

In a method I helped to establish years ago, ad swaps with
other publications for the express purpose of increasing
your subscribers is still an excellent way to add to your
list.

The great thing I discovered about using this method is that
you do not even need to restrict it to like-minded content
for it to be a success.

Ah. Do you agree this article helped you in developing your mental ability of do business online? I hope it did.

If you need, we can provide you with several write-ups on business. We assure you that the material will be out there at the finish.

These are just a few of the methods you can employ to
establish and build your own email list.

Do you actually feel this piece of information might augment your knowledge bank?

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If you are looking for a stuff on do business online, you can definitely decide about the reliability of the report. Just understand till the final word and get the importance of the stuff.

The important thing to do is to actually start your list and
continually invest some time and building it even bigger.

The larger your list the more successful your mailings.

About the Author

A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Password
Protected “FREE Submit To Over 2.7 MILLION FREE
Ad Sites!” mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles

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do business online

General28 Apr 2007 11:02 am

We are giving the carefully worked out technicalities on ezine publishing tips. This piece of literature has the capacity to captivate your attention and add to your intelligence. You need to scan the entire page to sense the change.

=============================
“The Potential of Publishing your Own Ezine”
by Justin Blake
=============================

There seems to be a bit controversy over what really makes
a marketer a living on-line.

Very well. Now that you have read till this point, we commit that along with this you will have something astonishing. Keep reading, there are more details to follow.

It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.

Only a select few on-line marketers actually make money
or sign up affiliates from these programs.

99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.

With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.

(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes ;-)

With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.

( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.

Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.

Or until everyone forgets about your name a few years
later.

But why take a chance like that?! It is simply not worth
it just to make a few sales.

Honest marketers always prevail in the long run.
( Please read that last line again. )

Now with that said, I will continue.

With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !

You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !! :-)

Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.

This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.

Here are a few article directories to help get you
started:

http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com

I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.

With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.

( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.

Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )

Once you have this little time saving technique mastered
you can start to write a few of your own articles.

What is your belief about the adequacy of this write-up?

It helped particular readers who were searching for ezine publishing tips. Just few found this valuable.

You might be the perfect individual to forward unbiased opinion on the write-up. Gear up to finish and sense the perception of this report.

After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free :-) to promote your website or newsletter to thousands
of new prospects.

This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter. :-)

You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.

Wishing you success ( and a larger list :-) ,

About the Author

Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List

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It gave ultimate bliss to those who were on the lookout of ezine publishing tips. But few were unfortunate.

If you are searching for a stuff on ezine publishing tips, you can very well decide about the applications of the article. Scan till the close to find if it works for you.

to Subscribe send an email with “Subscribe” in the
subject line to:

secret_ezine_publishing_tips@yahoo.com

mailto:secret_ezine_publishing_tips@yahoo.com

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ezine publishing tips

General21 Apr 2007 11:02 am

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Upload??…Download??……Help!!

 by: Terri Seymour

Okay. You could feel satiated to scrutinize the later paragraphs. You require to be associated with this article to find more.

How do I upload an ebook to my site? How do I download an ebook or program? I seem to be getting this question a lot lately as well as a specific request to write an article on this subject, so here is the info on how to download and/or upload.

O.K. This report is intented at catering all the readers of ezine publishing. I expect it met your requirements till here.

The surplus information on ezine publishing is also being offered by us. Be certain not to forget the resources on ezine publishing at the close of this write-up.

First of all, let me explain the difference. A download is when you “pick up” an ebook, program, etc. from another computer and bring it “down” to your computer.

An upload is just the opposite. You are sending something from your computer “up” to your host’s computer. It will then appear on your website.

Well. Now that you have read till this point, we assure that additionally you will have something amazing. Just keep on reading, there are additional details to follow.

To download, all you do is click on the download link and save the file/program to your desktop or wherever you want to save it.

When you click on the link a box will pop up. This box will have a Save & a Cancel & an Open button. If you want to Save the program, click the Save button. A Save As box will then pop-up. This is where you can change the file name if you want to. Also, this is when you tell your computer where you want to put the file.

I save everything to my desktop until I can take a look at it and decide where to go from there.

For a PDF file, you want to right click on the download link and then click “Save Target As”.

Also, some files will be downloaded as a compressed “zip” file. Compressed files can be downloaded faster and more efficiently. To “unzip” or separate these files once you have them downloaded, you will need an Unzip Wizard. You can find a good one at: http://newbieclub.com/wizard/?web_success

The first step to uploading is to open your FTP site via Internet Explorer. FTP or File Transfer Protocol, is a set of instructions for the computers to use to transfer files. To do this, you simply type “ftp://” (without the quotes) followed by your username (provided by your web host company) then a “:” (without the quotes) and then your password (also provided by your host company). After all this, place an “@” followed by your host address.

Here is an example FTP site: “ftp://MOE:mypass@ftp.myhost.com”

Once this site loads, you should see a list of files and folders. These files and folders represent your webpages. To upload your file, simply locate it on your hard drive and then drag it onto this window. The file will upload and then you will be all set!

Uploading and downloading may seem confusing if you are a beginner, but once you have a better under- standing of what they actually mean, getting the hang of doing it is much easier!

About The Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine.

mailto:subscribe@myownezine.com

Sign-up for the FR~E MOE Ezine Publishing Ecourse

mailto:moe-mini-course@getresponse.com

ter02@newnorth.net

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ezine publishing

General15 Apr 2007 11:01 am

We are providing the in-depth knowledge on best selling book. It will assist you in a consenting way. It only desires your forbearance to discover the importance of the piece of literature.

Do you ever wonder if you re speaking a different language than
your prospects? You may have recently launched a business,
designed an innovative process or purchased state of the art
equipment that leaves the competition in the dust, but no matter
what you say or do, you aren’t attracting as many prospects as
you need.

Lauren called me from Michigan with just such a concern. She and
another friend had opened a fitness salon about a year ago.
After a careful analysis of the local chain’s facilities, they
had invested in next-generation equipment that provided many
added features. Yet, a year after opening, and doing every
marketing activity they could think of, they still weren’t
attracting enough clients to pay the rent.

Okay. You may feel satiated to explore the following paragraphs. Continue reading, there are additional facts to follow.

The problem wasn’t lack of effort. The problem was that
prospects didn’t understand the benefits or higher value of
Lauren’s fitness facility.

At this point of time, I’m like a doubting Thomas about the productiveness of this article.

It aided specific folks who were searching for best selling book. For a couple of them it was futile in nature.

But, why to discontinue in midway? Explore till the close to see if it works for you.

Remember the best selling book “Men Are From Mars, Women Are
from Venus”? A key point of the book is that men and women see
many things differently, and express themselves differently.

If you have children, you know that the same is true of parents
and teenagers. What’s important to you is often unimportant to
your seventeen-year-old, and vice-a versa.
Sometimes you wonder if the two of you are speaking the same
language. You’ve probably learned to get your child’s attention
by talking about their needs and interests. These may include
sports, movies and access to the family car.

The folks are mealy-mouthed about the advantage of this beautifully written material too.

It helped some of the folks who were looking for best selling book. To few, unyielding!

You are the best judge for best selling book. Just understand till the terminating word and get the value of the article.

Prospects and business owners have different perspectives as
well. You may be focused on the costly and state-of-the-art
equipment that enables your enterprise to function. Your
prospects primary concern, on the other hand, is that you solve
their problem or get the job done, and your equipment and
processes are of secondary interest.

Lauren’s marketing focused to a high degree on the higher
quality equipment her salon provided. She was talking hydraulics
and variable resistance. This approach wasn’t pulling in new
clients.

Due to shoulder surgery, my exercising has been recently
relegated to a local fitness salon. My objective is to stay as
fit possible so when my shoulder heals I ll be able to get back
to the sports activities I enjoy.

Do I relish exercising on a recumbent bike or treadmill? Of
course not. When I mentioned this to Lauren she replied,
“Everyone hates the machines.”

People work out regularly because they want to achieve a
particular goal. They want to get fit or lose those extra
pounds. People go to a fitness center like Lauren’s because they
want to look and feel better. If you own a fitness salon, don’t
talk equipment, talk about what it does. Talk about calories
burned, weight lost, muscle tone, strength, feeling healthy,
improving at tennis or on the ski slope, looks and self-image.

If you want to attract more clients to your business, whether
it’s a fitness salon or your accounting practice, make sure
you’re speaking the same language as your prospects. Your
concerns in getting the work done may be different than your
prospects’ and clients’. They are concerned with the problem you
solve for them.

Whether it’s in your ads, your marketing brochure, your web site
or in your sales conversations, speak in your prospects’
language. Speak in terms of their concerns, problems and goals.
When you communicate to prospects in terms of their priorities,
you’ll get their attention and their business.

About the Author

2004 In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful.
Sign up for the Free Marketing Plan eBook,
‘7 Steps to get more clients and grow your business’
at http://www.marketingforsuccess.com

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best selling book

General12 Apr 2007 11:01 am

Here is your church newsletters stuff. To have a clear picture ofpublishing , explore this article.

Copyright 2005 Rok Hrastnik

RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you ll need a different approach.

A] Create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

O.K. The later lines might be like a feather to the cap. You have to be pertinent with this report to discover more.

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Very well. Just refrain yourself from the other informal chain of info as this article is among the best of the bests. Your additional curiosity in this article would be an added leverage for you.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.

All right. Your intense urge to investigate more would be satiated further. Your patience is appreciated, we guarantee that your curiosity in this would increase.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you ll be all set:

There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6

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church newsletters

General10 Apr 2007 11:00 am

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How To Find HOT, Non-Internet Marketing Topics For Your eBooks

 by: Jeff Smith

It’s so tempting to write ebooks yet again, on “How To Make Money on the Internet” isn’t it?

You see the thousands of books pitching the next big tip, technique or strategy for making money online.

You get a flood of email from guru’s who have made it big in the world of internet marketing products, writing ebooks on that topic. Or have they really made it big?

OK, They Are Going To Lynch Me For Saying This!

Fine. You might feel requited to explore the next paragraphs. Go on reading, you’ll acquire some other facts.

Could it be that these gurus HAVE to be highly visible, run seminar after seminar and stay in your face to be able to LIVE marketing to this niche?

Honestly, I know many of the best online marketing professionals out there - and they are far from living like Donald Trump.

Yes, they make take a vacation - but rest assured, at least part of it is a working vacation.

It’s true, the internet marketing niche market is quite a responsive one, but there are BIG problems…

First and foremost, it’s quite small,

The keyword selection is quite tiny, and…

It is one of the most competitive markets out there

So what am I trying to say?

Make Life Easier For Yourself, Pick Another Niche!

Let me try and make my point. Let’s compare the searches for few keywords I came across this last week using the incredible Adword Analyzer Tool —>

http://www.infoproductcreator.com/part/adwanalyze

These are monthly searches, followed by the number of sites that already offer products to this niche and the top bid on Overture Pay-per-click (a definite indicator of competitiveness):

Internet Marketing: 115,903 - 11,600,000 - $3.51/click

Marketing Online: 23,157 - 11,400,000 - $6.02/click

Dog Name: 221,290 - 1,950,000 - .10/click

Wood Working: 74,382 - 4,840,000 - .54/click

The readers are wishy washy about the productiveness of this aesthetically written article as well.

This report is like a feather to the cap for those people who were on the lookout of anxiety attack. But few of them didn’t aide.

But, why to stop in midway? Traverse till the concluding word to talk about its importance.

Storage Shed: 55,252 - 689,000 - .62/click

If this doesn’t make you run away from targeting the internet marketing niche - nothing will!

Let’s say you focus on writing a special report, book or membership site focused on naming dogs - including other dog-related information.

You would have roughly double the demand, approximately 80% less supply and a 35 clicks more per dollar than Internet Marketing, and over 60 more clicks than Online Marketing.

Bottom line is…Capitalize on Opportunity Filled Niches

There are hundreds upon hundreds of other niche markets with little competition, cost effective traffic and eager customers that you have a much greater probability of getting to.

I have been spending significant time capitalizing on these niche markets over the last 6-months.

Here’s How To Find Hot Niche Markets

Ah. Can you feel an enhancement to your awareness on anxiety attack? I’m confident, you must have acquired it.

Don’t forget to scan the pages on health. They will be advantageous for you. Be dead sure not to forget the hierarchy on health at the close of this stuff.

Pay attention to what’s around you.

Take notice of what books, magazines, media are popular.

What is the latest demand for cookbooks, health, business, exercise, self-help, pets, travel, etc…

Plug those topics into a keyword search tool - I always use Adword Analyzer (http://www.infoproductcreator.com/part/adwanalyze) as it gives you supply, demand as well as keyword popularity.

No time to research?

You can try a powerful new program created by respected online professionals Jimmy D Brown and Ryan Deiss - called Nicheology

http://www.highertrustmarketing.com/part/nicheology

This site does all the hard work for you - gives you profiles of RED HOT niche markets, several products you can re-package as you like and tons of support creating wealth with niche marketing.

A terrific way to get started is to setup a mini-site, write some articles, create 4-5 product categories and find affiliate products to test out different ideas.

Make sure you collect opt-in subscribers by creating a brief minicourse or automated newsletter. This will quickly give you a market you can survey and discover new product opportunities.

This is a perfect system because you can get started within days, begin earning profit very quickly, start building content to attract search engines and bundle into future products, all the while learning about your target market - identifying new product and service opportunities.

About The Author

Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc…) Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts.

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anxiety attack

General09 Apr 2007 11:01 am

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The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren t sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).

As with anything else, preparation is key. Without laying a foundation for success, success will not magically appear.

Strategizing

Strategy comes first, allowing you to determine your goals and what actions you will need to take accordingly. Once strategy is firmly in place, you will have the language at your disposal for all communications with your target audience.

Here are important areas to define:

1. Identify who you are, your values, what you stand for

2. Have a clear vision for where your company is headed, a mission statement to live by

Oh yes! Stop being unaware, comprehend it diligently to get ideal piece of literature which will add to your intellectual capabilities. Get additional benefits by flipping through the pages further.

3. Be sure you understand your product and/or service well

4. Always know your audience inside and out

5. Dissect in great detail what the benefits of your product/service are

Note that going through this process is crucial whether you have been in business for a day or for a decade! And it is important to review these areas periodically, at least once a year. In doing so, you continually have a good grasp of who you are and what your purpose is as a company.

Your overall strategy unfolds from the above answers and statements. Before diving into the gameplan, answer the following questions, which will help define the direction you will take in the years to come:

1. Where do we want to be as a company in a year? What does it look and feel like?

2. How about in five years?

3. Ten years?

Be detailed. Don t hold back as you define every aspect of your organization, and how you will interface with all those around you: management, employees, clients, and vendors. The thought precedes the event, therefore start by painting the picture, and its realization will happen naturally.

The gameplan

This is the fun part, the actual gears of your money-making machine. I recommend that you use a calendar approach, either via software, or through a wall-sized calendar that everyone can write on and reference easily.

The calendar becomes your week-by-week or month-by-month roadmap for what you will be doing to reach your audience the gameplan itself that will keep you focused on your goals. By knowing what is coming up well in advance, you will be able to plan accordingly and execute successfully.

The purchase rarely happens right away, and it is therefore crucial to stay in touch with potential customers consistently over the long-term. This will gradually convince them that you are the company of choice, and allow them to overcome their fears and objections. Cutting through the clutter of SPAM and regular mail, billboards, radio, and TV just to name a few takes time. You need to stand out and have something useful to say.

To establish expertise and win audiences over, try these ideas:

1. A letter announcing an upcoming event. Hold a special event (presentation, seminar) and make a big deal about it.

2. A follow-up call on the letter. This is different than cold-calling, as you are specifically referencing this special event, of potential interest to that targeted individual.

3. The actual event. Whether showcasing some product, covering some aspect of investing, health-related matters this brings you face-to-face with your audience, allowing for unparalleled interaction.

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4. A document follow-up to that event. You might choose to make available information from the event, for those who were not able to attend. More educational material to draw them closer to you.

5. A case study or useful article that is mailed out. Not written about you, but about a topic relating to your business or industry. The case study is a powerful tool for discussing how you solved a customer s problems, and can include testimonials that are worth gold.

6. An email announcement. Something useful that you recommend that could be of benefit to your audience. Only to those who have opted in, of course.

Okay. As you have read till here, it means you are truly inquisitive in panic attack and health. Just keep on reading, you’ll discover some more expertise.

Bottom line: do not bore or annoy your audience! Give them educational and interesting materials without actually selling (the beauty and power of successful Marketing). You will be educating them towards the time when they choose to purchase from you and there is nothing like working with a customer who already knows all about you and what you do

About the Author

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.

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General06 Apr 2007 11:00 am

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There are many reasons why not to have just one affiliate program.
Primarily, what happens when the one company that you are affiliated with changes
hands, policies, or just plain falls apart. The downline that you worked so hard to
build, and to have a business relationship is now gone. This downline will now be
busy finding another company to join. A true online business success can only be
developed with people. Consider this, how much interest will companies
have in their members that have no online contacts. I would think Zero. By having
more then one affiliate program, if a company folds, you will be able to retain 95%
of your downline. Your most online success asset.

Not to say that you should join just any affiliate program that comes along.
One must make sure that an affiliate program has value and is compatible
with your primary program. By value, does this new program compliment your
main program. By compatible, can you use this new program to promote/market
your main program? Will this new program attract new affiliates by offering
something
of value for free, offer notification of a new signup. Even the big companies have
figured out the best way to add extra efficiency to their products/service is with
a free offer. To realize any real contacts or money from your new program it must
intertwine with your main program. By picking a program that is similar to your site,
you can place the affiliate link on your website without it standing out like a yellow
taxi going down the street with all four doors open. Hey don’t laugh, I see this
everyday! Because your website appeals to a certain audience, many affiliate
programs do not appeal to your visitors. For example, if you sell baby clothes, why
in the world would you try to market heavy equipment?

It would be counter productive to place an affiliate program that does not meet
the above criteria. In other words, only put links on your sites that lead to your
other sites or personal interests. Make sure you are using them, not that they are
using you. ie Banner Exchanges. Some examples are: My Free Link Page,
Greenspun link directories, i/us Site Directories, Special Report Network, free
web pages, free banner services, free income programs. However, do not
overburden yourself with to many affiliate programs. Remember that the more
programs you have the more divided your time will be to promote/market your
affiliate links. This is especially true for part timers.

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By integrating new programs within your main program, you will be able to attract
new contacts. Thus, creating a larger downline with each new program. New
programs can also generate more traffic to your website by providing
links to your website. One could say that a new affiliate program may become so
popular that it could become enormous, and create an online residual income that
will provide for you and your family for years to come. With a more diversified
business plan you can rocket your businesses and teams into an accelerated
Cyber Machine.

About the Author

Gary McLeod is the webmaster at mack49.com, a website
that specializes in internet marketing and promotion which
get results. They also provide downloadable ebooks for your
marketing strategies. Mack49 can be reached at:
http://www.mack49.com/ or 372 352-3489

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Your News Release For Maximum Publicity

 by: David Leonhardt

“Cindy, where’s that story? I need it yesterday!”

“Coming right up, boss. I’ll have it to you soon,” Cindy shouted back.

“Yesterday isn’t soon enough!”

Cindy clicked on her screen. “You have mail.” She looked at the messages. “Three news releases,” she murmured. “I don’t have time for this now.” [delete] [delete] [delete]

Stop! Was that your news release Cindy just deleted? Too bad you sent it to her at the wrong time. You may have heard that “timing is everything” and that is even more true in a newsroom. But how do you know when is the best time to send a news release?

Media relations is an art more than a science, so there is no single rule. If there was, everyone would be a media star. Here are a few guidelines to help you zoom ahead of your competition for the media’s attention:

Each type of media and each type of journalist is different. Here are just a few of the variables:

National or local media

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TV, newspaper, radio or magazine

News reporter, features reporter or columnist

Consumer magazine or trade journal

Daily, weekly or monthly publication

Print or electronic

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Each company or organization is different, as is its news. Here are just a few of the variables:

Local, national or international operations

Pre-scheduled news release, or last-minute reaction to today’s news.

Product announcement, policy announcement, financial announcement

Bearing in mind the wide range of news you might announce and the wide range of media targets, 9:30 to 11:00 a.m. tends to be the best time of day to release news. You want to give the assignment editor time to send them out to cover your news. If you hope to get into the noon news, you don’t want to go too late, because you run into TV deadlines. Early afternoon is a second-best time, but if you get much past 2:30, you will catch Cindy’s [delete] button at most daily newspapers and television stations.

I have been asked about the best day of the week to send out a news release. There isn’t one. I have seen plenty of debates on this. From personal experience, the only difference I ever noticed is when I could pick a slow news day. For instance, if in your city the daily newspaper can be reached on Sunday and not too much tends to happen that day in your subject area, you may find it easier to get into Monday’s newspaper than if you try later in the week. But on average, there is not much difference.

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Best time of month, year, etc? Again, there is no single best time. There is one golden rule. Do not send out a release when the world is wrapped up in some all-consuming event like the death of Princess Diana or the attack on the World Trade Center. Remember how much TV airtime and newspaper print space were devoted to those events? The media and its audiences had other things on their minds than your news. You can’t control events, but you can control the timing of your release (most of the time).

How far in advance should you send out your release? Some book reviewers usually need several months. Others don’t want to see your release until the book is on the store shelves. Many consumer magazines have a six-month editorial preview. Features editors often run several weeks ahead of time, but sometimes squeeze things in on short notice. News departments want only breaking news. Yesterday’s news is … well, yesterday’s news. Your release is already forgotten.

Does all this sound confusing. It is. The bottom line in any marketing is to know your target market and give it what it wants. Same with the media. The guidelines above give a very abbreviated list of what you need to consider. If you are still unsure, a media coach might be a good investment. But be forewarned find someone with enough experience and success to coach you in the right direction.

About The Author

After a decade and a half as one of Canada’s top consumer advocates, often conducting over 600 media interviews each year, David Leonhardt is sharing his knowledge with others. Pick up a copy of his special report “Get In The News!” at http://www.TheHappyGuy.com/PR.html. Home page is http://www.TheHappyGuy.com

amabaie@phastnet.com

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