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Fern Reiss s PublishingGame.com: Achieve Media Attention for Your Business

 by: Fern Reiss

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)

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In the past six months, I ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women s World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly–and even The National Enquirer.

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In fact, I ve been quoted in over 100 prestigious U.S. publications. I call this Expertizing, and it s good for business, regardless of the business you re in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here s how:

First, syndicate. This column is syndicated; hundreds of thousands of people read it. Syndicating a newspaper column doesn t pay very well anymore (you ll probably make only $5 or $10 per column) but it gets your name out. And syndicating online is even easier. My next title, The Publishing Game: Syndicate a Column in 30 Days will cover the topic more thoroughly, but you can get started just by doing a google search for [Keyword] article submit.

Start a national association. A national association will get you media attention automatically, regardless of your other credentials. The National Pediculosis Association in Needham, Massachusetts, is a great example. (That s lice, for those of you without small children.)

Create a holiday. Anyone can create a national holiday, and it s free. Register at Chases.com, and on a slow news day, journalists will come looking for more information on your holiday the more interesting, funny, or quirky, the better. I just helped an Expertizing client set up a holiday for her very technical company that would otherwise have been paid little press attention but next year, she s going to be inundated with press attention when National Geek Day rolls around.

If you re going to do a flyer for your business, put something useful on the back so people don t throw it away. The back of my Publishing Game book flyer has a useful hot contact list, with contact information for major magazines, talk show hosts, wholesalers and distributors, book reviewers, and more. (You can get a complimentary copy at PublishingGame.com.) My new Expertizing flyer has information on my Expertizing workshops on one side, but the other side has suggestions of how to write Killer Soundbites that the media will quote. (You can get a free copy of that one at Expertizing.com.) If you include something useful, people will hang onto your flyers forever.

Fine. Now that you have read till this point, we assure that along with this you will have something inspiring. You need to be associated with this report to gain more.

Talk to the press. Press kits mostly get tossed or buried. But today there are services you can subscribe to that will keep you up to date on what journalists are working on, so that you can respond in time to be quoted in their articles. I respond to health journalists with quotes about my Infertility Diet book; I respond to business journalists with information about my Publishing Game and Expertizing products. But I also respond about lifestyle issues entrepreneurship, marriage, kids, home business. One of the things I do in my all-day Expertizing workshops is train authors and executives to develop the soundbites that will propel them into these articles. Even without training, you can generate plenty of press.

Don t forget speaking. If you enjoy public speaking, do as much of it as you can. Speaking can pay even public libraries pay for talks and even without pay, it s worth it for the publicity. If you speak at the Learning Annex, for example, thousands of people see your information. When it comes to speaking, this is one of the few times you shouldn t focus just on your niche. Cast your net more widely, and see if you don t have something to say to others. For example, this year I m speaking at Media Relations, at SPAN, and at Book Expo America, all of which are in my target audience. But I m also speaking to over 200 CEOs at an executive transition firm event and that s probably going to generate more business for me, because writers and publishers have heard of me already, but these executives may have not. So look for new audiences and groups that might be interested, as well as your target markets.

And then forget what I m telling you, about how you have to do this or that sort of PR. Do the publicity you love. What you love doing will be most effective for you, because you ll enjoy it. So if you like to speak, go out and do that, but if you d prefer to sit home in your bathrobe and do it all by email, do that instead. Live the dream the way you want to.

About The Author Copyright (C) Fern Reiss - Expertizing.com/PublishingGame.com. Fern Reiss is the CEO of Expertizing.com/PublishingGame.com. More information on Fern s books ( The Publishing Game: Find an Agent in 30 Days, (literary agents) The Publishing Game: Publish a Book in 30 Days, (self publishing) and The Publishing Game: Bestseller in 30 Days (book promotion) and all-day Publishing Game workshops can be found at PublishingGame.com. More information on positioning yourself as an expert and being quoted by the media, along with Fern s Expertizing Workshops at the Ritz Carlton in Boston (September 19) and Manhattan (October 4) can be found at Expertizing.com fernreiss@pbjpress.com

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Shower them with attention. Get their
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*Say thank you. Tell them that you
appreciate their business. Reinforce that positive behavior!

*Send individualized follow up. Want to
really shock them? Send them a note IN
THE MAIL. Do you think others out there
in cyberspace do this? Do you think it’ll separate you from your competition?

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Combine the offline with the online world, and you’ll stand apart (if not stand alone!)

*Think of ways you can be extra thoughtful. Does your product require batteries? Tuck in a pack, so that your customer will be able to start using it immediately upon delivery. The financial outlay will be made back in goodwill - do you think they’ll feel
really great about the experience? Just
think of the referral potential!

Modest Expectations + Overdelivery =
A Happy Customer

Always promise less, and give more. Error on the side of caution concerning delivery times, repairs, exchanges…then call or email them with the good news that the process will actually take less time than
expected. The faster you can deliver, the happier the customer.

Worst case scenario? That you deliver
the product within the promised time frame.

A Word About Advertising…

As the hype continues to fly online,
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Also, with hype, you risk having a
disappointed customer. And have you ever noticed how a person likes to share his or her bad experiences with others? This ripple in a pond effect is real. Online, where news travels fast, this could be devastating to your reputation and business.

So, to end, it’s not about getting more traffic - it’s about gaining a customer. Obviously, there’s time and cost involved in converting a prospect. So, once they decide to come onboard, do everything you can to keep them!

About the Author

Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html

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Sorting Through the Good, the Bad, and the MLM Ugly

 by: Andre best

You know, if there’s a surefire killer of a beginning networker, it’s the old deal where the new networker wastes so much time finding the right folks to sponsor.

As you are well aware, the key to building yourself that lucrative residual income is not only to get yourself those required retail customers but also to get yourself that downline group of folks. And it all starts with your sponsoring efforts. It’s your biz after all.

So lets quickly cover what most, and I mean the vast majority, of new networkers do when they’re first sponsored…

It really can be summed up in a few words…

They spend too much time talking with the wrong folks and not enough time talking with the right ones. Or not talking to the right ones at all.

Simply put, most networkers find someone to approach about their new business. It doesn’t matter how that person is approached.

Be it through the 3-foot rule, postcards, phone calls, the phone book, advertisements, approaching someone on the street. Whatever.

The key here is that beginning networkers find someone in their sights and they fall into the trap of not letting that person go regardless of whether they are probably a complete waste of their prospecting time and money.

Why does this happen? Good question.

Well, it happens because that is an integral part of human nature. We don’t want to let up on a possibility until we absolutely know that that possibility just isn’t going to give us what we want. In THIS case a good person to sponsor.

Regardless, even for some of us, even though we know this person isn’t the right person to sponsor, we still won’t let go. There’s something about going through an experience as sometimes hard as networking, and doing it in numbers makes it easier.

Let’s look at it from a real-life perspective…

We find ourselves talking with someone on the phone. We just met this person since they’re from our cold-market. This person sounds like a good person to send a big package of info to, but we just aren’t quite sure. We don’t know if we should thank them for their time and hang up the phone, or if we should indeed send them that big package, at our expense, and see what comes of it.

If you’ve been networking for a while, even as a beginner, you’ve probably been here. And if you haven’t, read closely.

So what do we do?

We decide to send out that big package that in the end cost us around eight green ones.

We’re thinking… “I don’t know, she just sounded so good and she seemed to say some of the right stuff and oh well, what the heck…it’s only eight dollars.”

And what happens a week later as we’re still trying to get a hold of that person after our fourth phone call to them and our three previous voicemails haven’t been answered?

The answer?…Nothing.

That person flaked on us.

And what do we do?

We scratch our head and tell ourselves that we don’t know what happened.

“That person was not a good prospect, but they looked sooo good, I just don’t get it.”

We continue to wonder and then just chalk another one up to experience. We’re eight bucks lighter, a little disturbed about all that happened, and then we just ever so slightly beat ourselves up for not knowing that that person would flake on us like that. We should ‘know better’ we tell ourselves..

Next time we ‘won’t let them do that to us’.

And what happens next time?…

The same thing all over again.

Now let’s get into the meat of this insight.

~~~~

Why is this happening?

Well, there are several reasons. And yes, unfortunately, you’re one of them.

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YOU’RE the reason only so far as you are a beginner in this whole game and you haven’t yet discovered this weird fact of human nature.

What fact? How should I put it so as not to insult folks who fit under this category. Hmmmm…

Oh well, I’m brutally honest at times so here goes…

People are flakes.

No doubts about the clarity of this write-up, still the folks are doubtful about its positives.

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But, why to halt in midway? As an individual you should be enduring to comprehend till the final word.

Not you, just those other folks.

People will lie to no end to put a stop to something that they don’t feel comfortable being an active participant in.

Be it a relationship.

A J.O.B .

A date with someone.

A sales pitch.

You name it.

People don’t do that to be mean. They just do it to end their pain with the situation. It’s not about YOU. It’s about them and their uncomfortable-ness inside themselves.

Remember that.

But the aspect that IS about you is that fortunately you can learn some new behaviors with and this will foster a new growth in your business. And at the same time keep those hard-earned bucks of yours where they belong. In YOUR pocket. Or purse.

I’ll explain.

You see, basically there are three types of so-called prospects that you’ll come across in your sponsoring efforts. And during your prospecting.

~~~~

There are those folks who are asleep. What are they asleep to? Simply put…life.

They’re dead inside. They’re walking zombies. The blood is coursing and the skin is warm but nobody’s home. These are people who wouldn’t know a good opportunity no matter how nice it sounded.

Why? They’re not interested.

In fact, they don’t even know that they’re not interested. They don’t have any thoughts in their lives about doing a home business. They don’t have any thoughts whatsoever about doing MLM. There’s just nothing there. They’re asleep.

They’re dreaming of riches yet oblivious to what can really get them there. These are the folks who scream at you to “get me off that damn list.”

Or they say something along the lines of…

“I don’t remember responding to that.”

“I’ve heard of MLM. Isn’t it one of those pyramid thingies? Doesn’t everybody loose money but the one on the top?”

“Yeah sure, that sounds okay but I have to go because the news is on the television.”

“Nah, I don’t care if you’re giving away money. I’m not interested.”

“Sure, send me some info and I’ll get back to you.”

“Do I have to spend money? I don’t want to spend too much.”

“How much will it cost? I only have a few bucks to spare this week.”

“Why do I need more money? I have enough. The rent is overdue, but I’ll get it somehow. The kids can skip eating for a couple of days right?”

THESE are the folks who are asleep in life.

Stay away from them. The minute you smell them or sense their presence or hear their snoring…move on. Quickly.

They’ll waste your money, your time and your life. Apologize to them for waking them up and continue with your prospecting efforts.

~~~~

Okay, the next type of prospect you’ll come across….

This type of prospect is just waking up. They’re kind of between the space in life where they’re not quite asleep and yet they’re not quite awake to the world.

They’re still rubbing sleep out of their eyes. They’re yawning, and trying to orient themselves to what’s happening around them. They may be somewhat confused but they’re letting their minds wake up to the world around them.

Are they alert and fully with it and raring to go? NO.

Are they willing? Perhaps, but it’s hard to tell.

You can’t really tell who they really are when they’re awake because they aren’t there yet. They’re still trying to figure out what they should be doing and where they should be going with their life that day.

Think about it. Isn’t that the way you are when you first wake up? I’m talking about those first few seconds on that day when you jolt yourself awake and have to ask yourself what day it is and should you be heading off to work or sleeping in again.

We’ve all been there. It’s a very confusing state to be in. Not quite asleep and not quite awake.

So, who are these folks who are in limbo-land? Or should I say la-la-land.

Let’s hear what they say and do.

“Send me the info and I’ll think about it for a while. Call me in a week.” You call back and they haven’t watched the video yet. This goes on for several weeks to no avail.

“I haven’t gotten the time to listen to that tape yet. I’ve just been so busy you know. This week was especially hellish. Call me again in a few days.”

“You called me last week? I don’t remember you, can you tell me what this is all about again?”

“I DID sign up with the company, but they’re telling you I didn’t? Hmmm, that’s strange…”

“I’ve been thinking about a home biz, but I’m just not quite sure if this is what I want to be doing.”

“I did MLM before and it didn’t work. Why should I try it again?”

“I got my desk straightened out this week and I’m getting ready to get started.”

“Can you call me back at a better time? Perhaps in six months because I’m right in the middle of this other deal that might pan out for me.”

“I really like the way the products sound but I’m just not sure if I should be doing this just yet. I don’t know…”

Are you beginning to see the types of things the prospect who is just waking up sounds like and does? They’re on the fence and don’t know which side they want to step down to. They can’t figure out exactly what it is they should be doing for themselves right now. They’re still getting ready to get ready.

Are they potentially bad prospects? No.

Will they do something someday? Maybe.

But unlikely.

But let me ask you, do you have the time with your limited eight to ten hours a week to work your biz to find out if they have what it takes to be a superstar? Or even maybe become a retail customer of yours? Most of us don’t.

But this is where most networkers get stuck. They stay with these folks and hang onto them for dear life. Because, “hey, who knows they just might turn into that next diamond I need to qualify for the next level in the comp. plan.”

Right? Hard to let go of them. There is that whole bit about hope after all.

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And so then what do most networkers end up doing with these folks?

They chat.

They discuss stuff every week.

They become friends.

They learn about each others family, lives, jobs, and such.

But no one is working their biz and sponsoring folks and retailing products.

Lots of friend-shipping stuff going on here. But that isn’t why you joined MLM is it? You joined to make money, didn’t you?

Most people agree.

So, let’s move on to the last type of prospect you’ll come across.

~~~~

This type of person is one who is fully awake to life and the world surrounding them. They’re out of the slumber zone and they’re moving through life. Sleep is nothing but something that needs to be done in their lives. They’re out there ready to greet the day and raring to go.

Get out of their way ‘cause they have a mission in life.

They’re truly full of life. They know where they’re going and honestly nothing’s going to stop them. They’ll figure out how to get what they want in life. They work hard on themselves. And they work hard at what they set their minds to. They aren’t afraid to try new things and take risks. They believe in themselves and take necessary risks. Fear is only a feeling to them. It’s not real and it doesn’t stop them on their journey through their wakeful state in life.

These people are about as far from sleep as you can get and they’ve long ago wiped the sleep from their eyes.

They’re awake and going for it.

You can’t say the wrong thing to these folks. And these are the folks you NEED in your biz.

What do these people say and do?

“Sure I can do that. Just tell me what to do and I’ll do it.”

“I’ve already placed an order for the products even before I first talked to you.”

“I wanted to see how they worked with me so I just had to get on them.”

“This sounds awesome to me. I’m in.”

“What do I do next?”

“Can you tell me more about what this is about? Sounds very interesting.”

They call YOU.

They reach out to YOU.

They’re energetic. Alive. Full of spirit and foresight.

They sponsor folks in your business.

They’ve sponsored folks in past businesses and for whatever reason are looking to start fresh again.

They’re coachable and willing to learn.

They just do it. All that it takes.

They’re non-competitive but instead results-oriented.

They have an attitude of personal success in life - almost an aloofness about their actions.

They care about others, but won’t let other people’s limitations and hesitancies stop them from getting what it is they’re after.

~~~~

Okay, now we know all about the three types of folks you could possibly run into during your prospecting efforts. Lets summarize the ones you should be focusing ALL of your time on.

Obviously, the people that are asleep are better left just that way. Asleep.

Don’t waste your time on them. Sound callous? Maybe. But you’re in biz, remember? You want that elusive residual income don’t you?

Well then, don’t waste your time on these business deadweights. Leave them alone to continue sleeping.

As for the one’s that are waking up….

They too should be mostly left alone. Don’t ignore them or write them off right away. Feel them out. See what they do. See if their actions match their words. See if they’re everything that they say they are.

See if they get into action. If they don’t, put them out to pasture. Don’t be mean. Don’t write them off forever. Just put them on your ‘call in six months’ list. If they’re still in that same slumber state then, than DO tear up that contact card. Let these people sit on that fence. You go build your business to success and lead by example.

If they ever wake up then they can call you. In the meantime you’ll be building your business. You won’t be waiting for them but you’ll be available WHEN they’re ready to start and ready to follow through.

Finally, we’re left with the only group of folks that you SHOULD be spending your time with….

The ones who are awake to you, your opportunity, and what you have to offer with your products and your biz.

Get to know them. Find out who they are. Introduce them to your upline and your upline’s upline. If THEY haven’t already done so!

Stick with them. Give them what they need and then get out of their way.

These are the folks you’re in business for. They’re why you have to get the sifting and sorting process down to a fine science. You can then sit back and look at what fell out of the sifting funnel you put all those prospects through. These winners.

You need to get yourself so tuned into these three types of folks that you can spot those who are sleeping and those who are waking up within a few seconds of talking to them or seeing them. After a short while they become so obvious and you then know exactly who you should be spending your precious time with.

You see, as you know this is a game about building yourself that big downline that everyone talks about. Since you’re going to be a part-timer from the start like most folks you only have a limited amount of time to really work the biz. You don’t have time to waste.

Sure, go ahead and get your feet wet learning the ropes. But after you’re through that stage, you’ll discover that if there’s one thing that you don’t want to be wasting - it’s your time. And secondly your money.

Remember, the sleeping and the vast majority of the waking- up business parasites will suck you dry before you know it. That’s why you have to be a smart sorter.

Keep looking for your ‘diamonds in the rough.’ Sort through all those insignificant grains of sand that aren’t awake to the world. Do this until you find that pearl.

And when you find that pearl, believe me, you’ll know it. You’ll be thinking to yourself that this person’s too good to be true.

You’ll not only be listening to what they say but you’ll also be seeing their actions match those words because they’re wide awake. It’ll be so exciting it’ll almost be scary. But you’ll know that you have a ringer that you need to focus all of your efforts on.

That is, until they tell you to get lost and just let them get to work. Stop cramping their style and move on to finding that next diamond.

And remember that old saying…

‘You can’t say the right thing to the wrong person. And you can’t say the wrong thing to the right person.’

Get out there and find out who’s right for this business and who’s not. Find the folks who are awake like you are.

Remember, you didn’t have to be sold on network marketing, did you? You knew a good thing when you saw it because YOU were wide awake. So, go out there and look for others like you. They’re there. Your mission is to find them.

You deserve at least that much with your burgeoning MLM business.

I hope this insight was helpful with your business efforts.

About The Author Andre Best is the owner of http://www.Is-MLM-For-You.com - a generic MLM resource site offering over 400 printed pages of unique information for struggling and beginning MLM/network marketers. Author’s permission is granted to share this full article with others.

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Attributes that have made entrepreneurs succeed in the traditional business also apply to online business. Every successful business starts with a good plan. Online business is no exception. Entrepreneurs who succeed are those who take calculated risks. Perseverance is also a necessary attribute. Some people have quit when they are on the verge of success

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In all life situations success comes when there is desire to achieve the goals set. Desire can only come about if one can clearly identify the benefits and rewards resulting from achieving the goals. The internet has enabled people to fulfil their desires of becoming their own bosses and becoming rich.

The internet is now full of the dot-coms and most of these promising riches within few days if not hours without much effort from you. Some of these gurus promise you that you become rich while doing nothing. This is a lie because the same gurus spend sleepless nights working on the products they sale you. The truth is that for any business to succeed there should some investment in time and money. Above all you should provide unique service. If you do not have the time you pay other people to do it. . There are no big secrets to making money. There is no need to try to reinvent the wheel is, just look at what other people are doing and do it differently. The key to internet business success is marketing the product effectively

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Time
Initially time will be spent on planning. You have to decide on the type of online business to start. Like the traditional business this may take some time because there maybe some need of research. You may need to spend at least two hours a day attending to your business, when the website is up and running. The time spent is dependant on the type of business chosen and the tools at your disposal.

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Money
Money is one of the main requirements of any business start-up. One of the advantages of starting an online business is that it has lower start-up costs compared to the traditional business. The main costs are for domain name registration, website, hosting fees and advertising. The most expensive part of advertising is generating traffic to the website. I believe internet marketing is the key to internet success, especially if you have limited resources

Affiliates
Affiliate programs are the best option to start online if one does not have enough time, finances and expertise on internet business. The risk is minimal

Because of this reason the return on these programs is very small. There are so many of these programs on the internet. However, one has to carefully select these programs. Some of these have done more harm than good to a lot of aspiring internet entrepreneurs. The success of an affiliate program depends on selecting the right product and the advertising accompanying it

Notwithstanding this, there are some programs which offer better returns. Some of these come as packages including advertising

Summary
There is nothing mystical about making money on the internet. With lots of hard work, dedication, discipline, long hours and perseverance one can succeed on the internet. Take the time and make the effort to learn what you really need to know to make it work. The internet is one of the most innovative and far reaching inventions in human history. Many people are now exploiting the amazing power of the internet to reach millions of people all over the world.

Charles Wone
Kick start the process to fulfil your financial desires.
http://www.wealthoasis.com

About the Author

The author is an internet entrepreneur whohas spent some studying online business opportunities

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Java has come along a long way. Many would agree with this. I did not until the Java 1.5 Tiger hit me. The tiger had several new features, and more importantly, it has new syntax. Six major upgrades that the tiger presents are certainly the generics, enhanced for loop, autoboxing (unboxing), improvement on Typesafe enum, Static import and the metadata. Out of these six, at least four would be used in my daily programming life. Of course there are many more, which can be found at java s official site. From java 1.1 to 1.4, it seemed more like new frills were simply added. It felt like earning more brownie points when you downloaded the newer version. But should I start using 1.5 immediately, maybe not.

The developers and programmers (if you distinguish between them) are left with one great dilemma (me too). It certainly is as to which version to use when preparing software in java. This problem hides itself under the carpet when you are programming for a specific client with a specific system where you can get it upgrade on site, but when the app is going to be used by Mr. Williams from South Africa and Ms. Lee from Japan, you really have to give a thought as to whether your app is going to run on both the systems (that is why java was made in the first place, isn t it?). I ve always had the latest version of the sdk, yet I would try and target compiling in a lower possible version, so that even those people would be able to use the apps, who were, well, frozen in time and didn t go up the version ladder . For e.g., ordinary applets, by me and my company, in most of the cases would be compiled in java 1.1, so that no user ends up waiting for an hour before the plugin for the latest version is downloaded and installed (get yourself a coffee if your yawning). For e.g., once on a tour, I happened to visit some site in a cyber caf , which said that I needed to install java plugin 1.4 to view the page correctly (apparently, cyber cafes don t bother much about upgrading java), and when I did, it turned out to be a stupid advertisement (Ahhh! What agony!). Of course, over a period of time, you expect the users to have gone to a level of higher java plugin courtesy other company s applets, but just to be sure

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Well, so this dilemma is real and has to be looked after (you don t stand a chance if you don t). Many a times in java forums, you ll find beginners with the problem of applet not initializing and when the compiling is targeted for 1.1, it runs. Preferably, developers should have the latest version (despite the huge bandwidth it s going to cost you to download it) and they should try and keep their apps designed, if possible, for lower versions for a universal application. Although, this might not necessarily be imposed for a long time, but certainly try and keep your apps designed by the java 1.4 specifications for a few weeks, till most of the users catch on with the tiger. This should also give you sufficient time to upgrade your programming ability version also. A recent survey about java s versions had about 260 respondents out of which about 15% didn t know that java had versions, 8% preferred java as the good old java (can t believe it, me neither), 29% were happy, 32% wanted newer versions but wanted the syntax of older versions to remain and only the bugs being killed and the rest were too confused to have an opinion.

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On this note, its now entirely up to you to decide which is your cup of java. I ve just got a book to learn to tame the tiger and I ll be using java 1.4 till I tame 1.5 good. So, I think it ll be around October, when I start using 1.5 hoping (with crossed fingers) that most of the users by then would be roaring with it.

I hope that this small article would help you make a decision about which version of java to use.

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About the Author

Shashank is the founder and administrator of the java apps rating site - thejavahub.com. To know more about this venture with java, please visit his site at http://www.thejavahub.com

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How many times have you groaned when you heard you need to publish
articles in order to sell products on the Internet?

Do you really believe that writing articles will produce results?

A couple of years ago, after I published my fourth Rocketedition (now
Gemstar) e-book, I was scratching my head thinking how am I going to
market this these e-books? Nobody I know owns a dedicated e-book-
reading device.

I found a website called the Rocket-Library where I could post sample
chapters, articles or complete e-books, offering the information for
free. (Note: it is now defunct)

Since the only way the information could be read was on a Rocketbook
e-book reader, I felt this marketing strategy would present sales.

3 months after posting a total of 4 articles: 2 for “A Cheap and Easy
Guide to Self-publishing E-books” and 2 for “How to Hypnotize People
and Other Living Things, ” I started getting incredible results.

“A Cheap and Easy Guide to Self-publishing E-books” became the number
one best-selling non-fiction e-book on Barnes & Noble.com.

Now it competes against print and is in the top 10 best selling “self-
publishing” books sold on Barnes & Noble.com

“How to Hypnotize People and Other Living Things” has stayed up in
the top 5 hypnotism book rankings on Barnes & Noble.com, competing
against print for almost two years. It competes against 706 print
titles in that category.

The only marketing I ever employed for these two titles was spending
a total of 4 hours at a keyboard hammering out 4 articles.

Over the last year I have been side tracked but in the last month I
have submitted over 100 articles, (2 articles X 50 e-zines). I have
had amazing results.

I have sold other e-books and sold reprint-resale rights to my e-
books, booked a couple of speaking engagements, and sold my
consulting services by phone and e-mail.

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You are the best critic for how to hypnotize. Scan it till the conclusion to discover its creditability.

In addition I have had around 20 articles actually published in
other’s e-zines and newsletters which may present business
opportunities for another 2 years.

It seems everyone is interested in a “cheaper and easier” way of
getting Internet sales results.

Writing articles for other people’s e-zines and newsletter is the way
to do it.

When you write for your own e-zine, you are a promoter.

When you write for somebody else’s e-zine you are an expert!

Action Plan:

Here is an e-zine action plan guaranteed to offer you any of the
following results:

1. The plan will make you popular.

2. The plan will make you money.

3. The plan will make you popular and make you money.

Let the Plan Begin.

Goal: Your goal is to make a total 10 article submissions per day,
every day. If you miss a day catch up on the weekend.

Where do I find all of these e-zines and newsletters I can submit my
articles?

Here is my cheap and easy guide to submitting e-zine articles.

Step 1

Go to the search engine AltaVista at:

http://www.altavista.com

Step 2. Think big, very, very big. Since you are not “paying” for
advertising, you can forget about all of the target marketing you
learned in the non-internet world.

For example, if you write e-books or sell products related
to “weight,” instead of using “weight” as a keyword to search, pick a
word like “health.”

Let the most popular websites on the Internet do the target marketing
for you.

In the empty search box on AltaVista, type in the word…. health.

Step 3 Click on “search” and around 56 million pages will be found by
AltaVista.

Step 4. Here is your million-dollar tip. In the “search for box”
substitute two words for health.

The two words are…submit article.

Under the “search for box” there will be a little square box that
reads, “Search within these results”

Click on that box and then click on the “Search” button.

Step 5. You will get a new search result netting over 14,000 pages
that are displaying where to submit articles in the “health” category.

Okay. Since you have reached this far, it means you are really meddlesome in how to hypnotize and entertainment. Your nose for news would get a surprise in the sections that follow.

Of course after you are finished submitting to over 14,000 websites
and e-zines you may want to search on “weight” and complete the same
process.

Summary:

Publish your articles in other’s e-zines and newsletters. Maybe you
too will be able to publish two best sellers for two years or be the
top marketer with your products with only 4 articles.

All right. Further insight to the piece of the article will be a surprise to the specialist. You require to be associated with this article to acquire more.

About the Author

Wayne Perkins is the best-selling author of “A Cheap and Easy Guide
to Self-publishing E-books.” Wayne presents free teleseminars for
Internet marketers, speakers and authors. Information about ” Write
and Sell Your First E-book ‘ is listed below:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net

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