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Bob Osgoodby is a partner in Advanced Marketing
Consultants LLC, which is a full service online advertising
agency. In business for 10 years, his specialty is lead
generation for list brokers, telemarketing, both inbound
and outbound, and advertising for home based businesses.
He has five publications. Four are targeted to the small
business and work at home audience, and one is on health.
Bob is a prolific writer, and his articles have appeared in
hundreds of online and print publications.

Nickname: The Wiz (of Oz)

Age: 66

Birth Date: 01/08/35

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Present Residence: Sea Bright, NJ

Name Of High School/College: St. Peters College

First Full/Part-time Job: Teacher of Accounting - High
School and College.

Marital Status: Married

Number Of Children: 3

Number Of Pet(s): 1

Pet Type(s)/Name(s): Our Golden Retriever - Bear

Computer: We have 4 “no-names” networked together

Years In Business: Internet - 10 years - started as a
consultant with Prodigy

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No.1 Marketing Strategy: Search Engines/Ezine ads

Most Prized Possession: My relationship with family

Indoor Hobbies/Interests/Activities: Writing Articles

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Outdoor Hobbies/Interests/Activities: Tinkering about the
house

Favorite TV Show(s): History Channel

Favorite Book(s): Anything Marketing Based

Favorite Food(s): Barbecued Anything

Favorite Sport Athlete(s)/Team(s): NY Giants - both my
father and my wife’s father played for them.

Favorite Color(s): Red

Favorite Place(s) To Visit: Aruba

Your Dream Possession/Vacation: Don’t really have one
- been there done that.

About the Author

Larry Dotson is the co-author of “The Hypnotic Writer’s
Swipe File” a collection of hypnotic words and phrases that
sell. You can visit: http://www.ldpublishing.com

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10 Winning Ezine Publishing Tips

 by: Ken Hill

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1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

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4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

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6. Run an “Ask The Editor” section.

This section will not only provide answers or solutions to your subscribers’ questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you’ve already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

You could recommend another publisher’s ezine in your own words in exchange for that publisher doing the same for you.

You could also set up a recommended ezine section where you and several other ezine publishers promote each other’s ezines.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your “thank you” page that your new subscribers are taken to after subscribing to your ezine.

About The Author Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken’s site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

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