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Buying Printer Ink

 by: Jeff Lakie

Most homes these days have at least one printer hooked up to their personal computer. And a personal computer gets a fair amount of use through the day as an average family of four find a variety of uses to fill their time at the computer, including entertainment, information, to help with school work, to find recipes, to shop, to browse the Internet, etc.

So it is no surprise then that the printer gets a lot of use. With so many computers in North America running so many printers for so many people, it is no wonder that many printer manufacturers sell their printers at almost no profit because they make huge profits on ink refills.

Ink refill can be expensive, especially if you have a color printer, since you have to refill the black cartridge plus the three primary color cartridges as well. Filling a modern BubbleJet printer can cost well over $100!

It does not have to be that way. There are options available that are more affordable. Here is a review and evaluation of your cartridge refill options:

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You can go out and buy the manufacturer’s ink cartridges. It is quick, easy, clean but can cost $100 or more if you have to replace all four ink cartridges. However, by staying loyal to the brand, you maintain the warranty on your printer.

Affordability factor: low — Cleanliness factor: high — Convenience factor: high

You can buy off-brand ink cartridges. These may void your warranty, but you can be sure that they will likely work in your printer since many other people are purchasing them as well and the off-brand ink cartridge manufacturing company does not want to lose customers by producing a product that does not work..

Affordability factor: medium — Cleanliness factor: high — Convenience factor: high

You can go to a printer refill kiosk in the mall and have then refill your cartridges. This will void your warranty as well, but for people who find the high cost of ink cartridges prohibitive, this is an excellent option. It’s also environmentally sound since there is little waste.

Affordability factor: medium — Cleanliness factor: high — Convenience factor: high

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You can purchase a commercial ink refilling kit and do it yourself. This is the most affordable method but it can be messy, and take a long time if you have never done it before. And while it may only cost you a few dollars, you void your warranty by using any non-manufacturer-approved ink and equipment.

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Affordability factor: high — Cleanliness factor: low — Convenience factor: low

For most people who are willing to risk the warranty and who don’t want the hassle of doing it themselves, buying off-brand cartridges or getting used cartridges refilled at a kiosk is the best option.

About The Author Jeff Lakie is the founder of http://www.cheap-inkjet-cartridge.info and http://www.cheap-ink-cartridges.info websites providing information on Ink Cartridges.

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IT In-house support: Microsoft Great Plains and CRM

 by: Andrew Karasev

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Microsoft Business Solutions is promoting Microsoft Great Plains and MS CRM combination for US and International markets. Microsoft Great Plains as ERP and Microsoft CRM as Client Relation Management system is very robust combination and could serve midsize to large corporation as Business System. Being VP IT or IT Director you need to foresee the positions to have in your IT department to do internal MS Great Plains and MS CRM support.

Let us give you the directions, based on our research and consulting practice.

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1. Microsoft SQL Server Specialist we specially do not name this position as MS SQL DBA, because both Great Plains and MS CRM are not very complex from the database administration side, they do not use indexes optimization, referential integrity, probably do not require complex transaction log backup/recovery scenarios. On the other hand this position requires Great Plains and Microsoft CRM tables structure analysis and some primary Great Plains data fixing skills via SQL queries, described in MBS Customer source techknowledge database. The best candidate should have some accounting background - to be able to address ongoing issues to MBS technical support.

2. Network Administrator with good Microsoft Exchange and Active Directory skills. Microsoft CRM uses all the newest Microsoft technologies, and Exchange is a workhorse here. In order to install and upgrade MS CRM this guy needs to understand the under-laying Microsoft technology. In the best case - she/he should know Exchange security structure and probably program Exchange handlers, due to the fact that CRM/Exchange connector is not a perfect tool yet.

3. C# or VB.Net programmer with excellent SQL Skills if you are midsize or large company - you should have this position - you will need web publishing and MS CRM customization and its support. Currently Microsoft CRM SDK has C# examples - so C# programmer would be the best fit, it may have more VB code in the future, so the C# - VB balance maybe restored.

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4. Crystal Reports Designer/Programmer - Crystal Reports is the best tool available on the market to address both Great Plains and MS CRM reporting needs. This position maybe merged with one of the above.

These people should be probably cross-trained in both Great Plains, Microsoft CRM, Crystal Reports, SQL and C# programming, so you do not depend on the unique skills of one person. In our opinion, which is based on our long term consulting practice - these skills will allow you to keep the cost of IT support reasonably low and avoid paying high consulting price to your Microsoft Business Solutions Partner.

Happy hiring and training! But in any case you need to select Microsoft Business Solutions Partner/Var/Reseller to be your official representative. This is how MBS has its channel working - it assures that Microsoft Business Solutions products are properly implemented. If you want us to be your Microsoft Business Solutions Partner - give us a call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

About The Author Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains implementation and customization company, serving clients in Chicago, Boston, New York, San Francisco, Los Angeles, San Diego, Phoenix, Houston, Dallas, Atlanta, Miami, Denver, Minneapolis, UK, Canada, Australia, Europe, Russia and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is Dexterity, SQL, VB/C#.Net, Crystal Reports and Microsoft CRM SDK developer akarasev@albaspectrum.com

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Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

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Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

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Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

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Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

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1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy.

2. Offer your customers a free bonus for renewing
their ad order. It could be an ebook, special report,
online ultility, etc.

3. Sell advertsing space between your content. You
just break an article in half and insert the banner or
classified ad between it.

4. Write content that’s tailor made to mention and
relate to the product your customers are advertising.
This is more work but, you’ll sell alot of ads.

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5. Tell your customers when they buy an ad you’ll
also add it to your free ebook and message board
for free.

6. Offer to endorse the product your customers are
advertsing before or after their ad. In all honesty,
you would have try out the product first.

7. Write a review for your customer’s product to
place under their ad. This is similiar to a testimonial
or endorsement but more in-depth.

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8. Offer a buy 2 ads and get 1 free deal. With the
slow econmy and advertsing sales, most businesses
are bound to be looking for a good ad deal.

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9. Give your customers a ton of free bonuses when
they buy ad space. It can be submission software,
an ebook full of advertsing or copywriting tips, etc.

10. Guarantee your customer’s advertsing results.
If they don’t like the traffic they recieve, give them
a refund or another ad for free.

About the Author

Larry Dotson
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Visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly “Your Business”
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